Tag Archives: new agency

Neff plans to shake up category with The Bank

London agency The Bank has won the posh cookers and appliances Neff account. German manufacturer Neff claims to be the UK market leader in built-in appliances and has profited from the bizarre baking boom that has swept the UK, inspired ...

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VW strays to Argonaut for Super Bowl campaign

Here’s another early-breaking Super Bowl winner, this time for for Volkswagen, plugging the longevity of its cars. Who said the Germans couldn’t laugh at themselves? Actually they do it quite a lot in car ads. Interestingly this rather finely-crafted effort ...

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Fold7 takes on £40m Gocompare creative challenge

Price comparison websites are a genius business – big, profitable, hardly rocket science – but your shop window, assuming the site works of course, is advertising. And, more often that not, big budget telly advertising like wot it used to ...

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Former MCBD top trio plan new London agency

Former Miles Calcraft Briginshaw Duffy execs Helen Calcraft, Danny Brooke-Taylor (creatives) and planner Andy Nairn (left, in the picture) are setting up a new, as yet unnamed agency. MCBD was backed by Canadian outfit Cossette and merged with digital agency ...

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Start-up agency Johnny Fearless kicks off campaign against racism in football

New(ish) agency Johnny Fearless, started by Neil Hughston from Grey and Paul Domenet and David Howard from Saatchi & Saatchi a year ago, has joined the racism controversy currently gripping English football with the launch of 2sox1goal, an effort to ...

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Former BA marketer Kerris Bright appoints Euro RSCG to find a lavatory solution for Ideal Standard

We’re paraphrasing a bit here but Ideal Standard (now led by former British Airways marketer Kerris Hughes) has appointed Euro RSCG in London to handle ‘integrated marketing communications.’ Ideal Standard is best-known for its porcelain lavatories but it now describes ...

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Matthew Bull sets up The Bull-White House with MDC Partners

Former Lowe London boss Matthew Bull is setting up a new agency in New York, The Bull-White House, with backing from Toronto-based marcoms group MDC partners. MDC, which owns Crispin Porter+Bogusky and 72and Sunny among others, will own 51 per ...

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