Tag Archives: Nestle

Food giant Nestle to challenge pharma companies

Nestle is to launch a ‘health science’ division in January, investing an initial $500m in a business which it thinks can bridge the gap between food, health and pharmaceutical products. The move will raise eyebrows in many parts of the ...

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Will the Chinese offer a Bright Foods future for United Biscuits?

Chinese food giant Bright Foods, which owns shops as well as factories and is backed in part by the Shanghai authorities, is in exclusive talks to buy the UK’s United Biscuits for a hefty £2.5bn. It’s open season on British ...

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Food companies watch out – Nestle has $28bn to spend!

Swiss-based Nestle is already the biggest specialist food company in the world and it’s likely to get a whole lot bigger soon as some time this year it completes the sale of its stake in US eyecare business Alcon to ...

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Publicis ups stakes in Nestle battle with WPP by buying China’s G4

On the face of it Publicis Groupe buying Beijing agency G4 looks a touch unnecessary as it already has 3,700 employees scattered across China and hitherto independent agency G4, only started in 2009, has just 25 in Beijing. But Publicis ...

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The South Americans are coming, Santo nicks Milkybar from JWT

Fresh from Brazil’s Almap BBDO picking up the lion’s share of gongs at Cannes, now the Santo agency from Buenos Aires has invaded Knightsbridge Green in London by pinching the Nestle Milkybar business from WPP’s JWT. Santo, which handles some ...

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Brave US ad spenders beat recession

We’re always being told by agencies that the way to beat recession is to maintain or even increase ad spending and a new survey from Ad Age appears to indicate that some US advertisers have done just that. Spending by ...

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B-M unveils Brand Vulnerability Index

With BP’s environmental, financial and PR disaster at Deepwater still much in the public’s minds, it’s perhaps no surprise that Burson-Marsteller has produced a Brand Vulnerability Index, which outlines the issues preoccupying more than 3000 non-governmental organisations across the world. ...

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World Cup sponsor Mars cries foul over Nestle Kit-Kat ad

Mars says it will sue Nestle over this Kit-Kat ad which, it claims, shows that Kit-Kat is passing itself off (I believe that’s the phrase) as a World Cup sponsor – which Mars is and Nestle isn’t. And it’s a ...

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Nestle bows to Greenpeace online campaign

More evidence of how the web is enabling pressure groups with relatively small budgets to embarrass global brands emerged today with the news that Nestle, owner of the KitKat brand, says it is to work with NGOs to investigate its ...

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