Tag Archives: Nestle

Now McDonald’s chokes on its new Twitter diet

When will brands with a corporate reputation problem finally realise that social media – whatever its siren attractions – is not for them? Not yet, as evidenced by the so-called ‘McFail’ initiative. Last week, McDonald’s (yes, the Brand the World ...

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Publicis Groupe buys Mediagong, WPP buys China’s CIC – when’s the big deal coming?

Publicis Groupe has added yet another digital company to its vast array of same, France’s Mediagong agency which employs about 50 people and will work with Leo Burnett. Mediagong’s clients include Accor hotels, Bel, Crédit Agricole, Danone, Dessange International and ...

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Lufthansa goes to German indie shop Kolle Rebbe – life doesn’t get any better for Nick Brien’s McCann

Interpublic CEO Michael Roth must be a rather worried man this Christmas; the holding company has hauled itself out of the knacker’s yard but two of his big agency networks, DraftFCB and McCann Erickson are not performing while the third, ...

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Worrying times for TBWA London as Muller axes top marketers

TBWA London was cock-a-hoop earlier this year as it won the £25m Muller yogurts creative account but it will be feeling decidedly uneasy at the moment as the company’s marketing director Lee Rolston leaves the company after just over a ...

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Is McCann gambling with $1bn plus Verizon by exiling New York boss Gruhler?

Verizon is one of Interpublic-owned McCann Erickson’s biggest accounts (in total Verizon spent about $1.9bn on media in 2010) and the departure of New York president Thom Gruler means that the three top people on the account have all recently ...

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Now $100m Applebee’s restaurants dumps McCann

Life really doesn’t get any better for Interpublic’s McCann Erickson and its bosses Nick Brien, head of McCann Worldgroup, and Linus Karlsson, chairman and CCO of both McCann New York and McCann London. Now Applebee’s Neighbourhood Grill & Bar has ...

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