Tag Archives: Nestle

New Nestle USA boss Paul Grimwood reviews $800m account

A new client usually means an agency review and new boss of Nestle USA, Brit Paul Grimwood (left), is no exception. Nestle USA has announced a wide-ranging review of its $800m or so ad budget, starting with media currently handled ...

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McCann: out of the frying pan, into the fire

Harris Diamond – who’s he? The new chairman and chief executive of McCann Worldgroup, replacing Nick Brien as of last night – that’s who. Brien’s position has long since looked untenable – to all, that is, except senior Interpublic management. ...

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Branston deal shows the pickle Premier Foods is in

Old food brands don’t die, they just get traded away. The latest to fall under the auctioneer’s hammer is Branston – sweet pickle, but also ketchup, mayonnaise and salad cream – which has been knocked down to Japanese relishes specialist ...

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