Tag Archives: Nestle

A new client usually means an agency review and new boss of Nestle USA, Brit Paul Grimwood (left), is no exception. Nestle USA has announced a wide-ranging review of its $800m or so ad budget, starting with media currently handled ...

Harris Diamond – who’s he? The new chairman and chief executive of McCann Worldgroup, replacing Nick Brien as of last night – that’s who. Brien’s position has long since looked untenable – to all, that is, except senior Interpublic management. ...

Old food brands don’t die, they just get traded away. The latest to fall under the auctioneer’s hammer is Branston – sweet pickle, but also ketchup, mayonnaise and salad cream – which has been knocked down to Japanese relishes specialist ...

Which brands make us most angry? Yes, you guessed correctly. The big ones that rip us off, starve us of mortgage funds, pilfer our savings and behave with amoral disregard for everyone’s interest but their own. Anything, in short, that ...

Apparently the only two expenditure categories that have stood up in the never-ending recession are toys and petcare, which says something about Western priorities. Cat owners are notoriously choosy about what they feed their mogs (who probably prefer a good ...

2012 is beginning to look like the year of musical chairs in adland: Michael Allen (pictured), chairman of 180 in Los Angeles is taking over as CEO of the mini-network started in Amsterdam in 1998 while another top LA executive, ...

Word reaches me that Nick Brien (pictured), chief executive officer of Interpublic Group’s troubled leviathan McCann Worldgroup, will be stepping down very shortly. Possibly within a few weeks. The size of Brien’s no doubt handsome severance package is likely to ...

Chilli chocolate anyone? Well it might be the next big thing as Nestle, with its Maison Cailler brand, and Kraft’s Cadbury, with UK brand Green & Black’s, try to persuade us to spend much more on the world’s most acceptable ...

Things really must be getting better in the global advertising economy, the cynical might observe. Interpublic, the world’s fourth-largest and most financially challenged advertising conglomerate, has just reported a decent set of Q4 results. Despite a heavy kicking from principal ...