Tag Archives: Nestle

New Nestle USA boss Paul Grimwood reviews $800m account

A new client usually means an agency review and new boss of Nestle USA, Brit Paul Grimwood (left), is no exception. Nestle USA has announced a wide-ranging review of its $800m or so ad budget, starting with media currently handled ...

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McCann: out of the frying pan, into the fire

Harris Diamond – who’s he? The new chairman and chief executive of McCann Worldgroup, replacing Nick Brien as of last night – that’s who. Brien’s position has long since looked untenable – to all, that is, except senior Interpublic management. ...

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Branston deal shows the pickle Premier Foods is in

Old food brands don’t die, they just get traded away. The latest to fall under the auctioneer’s hammer is Branston – sweet pickle, but also ketchup, mayonnaise and salad cream – which has been knocked down to Japanese relishes specialist ...

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Banks top the brands we love to hate

Which brands make us most angry? Yes, you guessed correctly. The big ones that rip us off, starve us of mortgage funds, pilfer our savings and behave with amoral disregard for everyone’s interest but their own. Anything, in short, that ...

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AFG and Psyop take Purina’s Alice to Wonderland

Apparently the only two expenditure categories that have stood up in the never-ending recession are toys and petcare, which says something about Western priorities. Cat owners are notoriously choosy about what they feed their mogs (who probably prefer a good ...

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Michael Allen takes top job at 180, McCann LA boss Cathy Saidiner quits

2012 is beginning to look like the year of musical chairs in adland: Michael Allen (pictured), chairman of 180 in Los Angeles is taking over as CEO of the mini-network started in Amsterdam in 1998 while another top LA executive, ...

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L’Oreal move points to the the exit for McCann Worldgroup boss Nick Brien

Word reaches me that Nick Brien (pictured), chief executive officer of Interpublic Group’s troubled leviathan McCann Worldgroup, will be stepping down very shortly. Possibly within a few weeks. The size of Brien’s no doubt handsome severance package is likely to ...

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Nestle and Cadbury to spark a posh chox revolution?

Chilli chocolate anyone? Well it might be the next big thing as Nestle, with its Maison Cailler brand, and Kraft’s Cadbury, with UK brand Green & Black’s, try to persuade us to spend much more on the world’s most acceptable ...

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Green shoots of recovery from Interpublic?

Things really must be getting better in the global advertising economy, the cynical might observe. Interpublic, the world’s fourth-largest and most financially challenged advertising conglomerate, has just reported a decent set of Q4 results. Despite a heavy kicking from principal ...

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