Investment in digital video advertising is exploding and this is reflected by a recent IAB study, which found digital advertising spend to be up 16.6 per cent to £3.5 billion for the first half of 2014. The investment stream is ...Read More »
Speaking at Adobe’s London Digital Marketing Summit, Will Hayward, vice-president, advertising at BuzzFeed said native advertising was currently seen as an example of the “blurring” of editorial and commercial. This sounds a lot like the old marketing tool, the advertorial. ...Read More »
Dale Lovell of Adyoulike: native advertising is the new big thing but can it be more than PR with bells on?
For all the chatter around native advertising over the past year or so, accelerating as we moved into 2014, around half (49 per cent) of us still don’t actually know what it is, according to Copyblogger. Putting on our publisher’s ...Read More »
The struggle for the legitimacy of the written word is an ongoing and bloody battle. From the world of ‘native advertising’ (which seems so deceptive, even though they’ve been doing it on screen for years), to its more established cousin, ...Read More »