Tag Archives: national lottery

National Lottery celebrates 25th with yet more “amazing”

You’ve probably sat in one of those meetings: it’s our birthday, anniversary, 25 years since we last appeared in court etc – what are we going to do? It’s the National Lottery’s 25th anniversary (one of former PM John Major’s ...

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National Lottery gets real for that winning moment

What actually happens when you win the UK’s National lottery? You get through to Michelle, who’s just as pleased as you are. The UK is flooded with lotteries for this and that (some dodgy in the extreme) often promoted by ...

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Is the adam&eve National Lottery ad an affront to working class people?

Does the new National Lottery ad from adam&eveDDB pour a bucket of London-originated cold effluent over the working classes? Lots of people seem to think it does. Our beef with it (which didn’t prevent a good score) was that it ...

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National Lottery taps the emotions in dramatic new strategy from adam&eve

“Amazing starts here” says adam&eveDDB in its debut campaign for the National Lottery and it’s pretty amazing too – suggesting that winning the Lottery can fix an impending divorce. Breaking on the X Factor this weekend. There’s a hardworking fisherman ...

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