UK National Lottery winner Allwyn is already touring London’s larger agencies according to reports. Allwyn, aka Czech operator Sazka, takes over the lottery from long-term holder Camelot in 2024. Camelot’s account is with adam&eveDDB. To a large degree such big ...Read More »
All change at the National Lottery as Czech-based contender pips Camelot – but will VAR take a hand?
One of the UK’s biggest ad accounts is potentially in play as Czech operator Allwyn (formerly Sazka but handily renamed) has been chosen as the preferred bidder for the National Lottery, currently run by Camelot. Camelot’s contract expires in 2024. ...Read More »
The UK’s National Lottery is running an interesting campaign showing some of the things it supports, a change from exhorting us to buy a ticket and get rich. This seems to have come from TNL’s “content” box rather than advertising, ...Read More »
You’ve probably sat in one of those meetings: it’s our birthday, anniversary, 25 years since we last appeared in court etc – what are we going to do? It’s the National Lottery’s 25th anniversary (one of former PM John Major’s ...Read More »
What actually happens when you win the UK’s National lottery? You get through to Michelle, who’s just as pleased as you are. The UK is flooded with lotteries for this and that (some dodgy in the extreme) often promoted by ...Read More »
Does the new National Lottery ad from adam&eveDDB pour a bucket of London-originated cold effluent over the working classes? Lots of people seem to think it does. Our beef with it (which didn’t prevent a good score) was that it ...Read More »
“Amazing starts here” says adam&eveDDB in its debut campaign for the National Lottery and it’s pretty amazing too – suggesting that winning the Lottery can fix an impending divorce. Breaking on the X Factor this weekend. There’s a hardworking fisherman ...Read More »