Tag Archives: naked communications

Coke adds pop-up restaurants to ‘Open Happiness’

If marketing’s primarily about getting people to like you then a pretty good tactic is to give them presents. This has obvious flaws of course for giant multinationals, if you’re aiming at millions of people then that’s an awful lot ...

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Troubleshooter Gatfield leaves struggling Naked

Steve Gatfield leaving Naked Communications is about as surprising as Prince Charles choosing to sue sundry foreign magazines for publishing topless pictures of his daughter-in-law. Gatfield (left) joined the once high-flying Naked in May last year as part of its ...

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Naked Communications partner Ivan Pollard quits for top Coke marketing job

Naked Commmunications partner Ivan Pollard has landed a top marketing job at long-time client Coca-Cola, helping to oversee the company’s efforts in ‘content, connections and integration.’ In essence this means that Pollard, 48, will be trying to steer Coke’s brands ...

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