Bet you didn’t know that care homes ca be fun. BUPA thinks so anyway, in a new campaign from MullenLowe UK. They don’t mention the cost, naturally. Based on some Mullenlowe research Invisible Powerhouse, aiming to change perceptions about oldies. ...
Read More »MullenLowe in bold revamp of new look Bupa
Healthcare has moved on a bit from keeping you in more or less one piece – preferably alive – and now there’s the conjunction of “health and wellness.” The latter providing fertile ground for all sorts of snake oil merchants. ...
Read More »MullenLowe wins Co-op customer content and digital
MullenLowe Group has won a place on the Co-op roster to handle customer content and digital alongside creative agency Lucky Generals. MullenLowe will lead all digital and content planning and execution for campaigns and ecommerce across Food, Insurance, Funeralcare, Legal ...
Read More »NHS back in the market for nurses with MullenLowe
The UK’s NHS seems to lurch from crisis to crisis no matter how much money is thrown at it. Now it’s running out of nurses as we head into another virus-ridden winter. MullenLowe, recently re-appointed to the main ad account, ...
Read More »Unilever Axe lightens up with MullenLowe’s ‘Axe Responsibly’
Pleased to see that Unilever’s Axe has rediscovered its sense of fun after some pretty dire efforts to be serious. ‘Axe Responsibly”‘ from MullenLowe reveals Axe Light, a new variant that make you slightly less irresistible as we move out ...
Read More »MullenLowe reapointed to UK government anti-Covid drive
MullenLowe has been reappointed to the UK government’s Covid-19 advertising drive, to no-one’s great surprise as the agency acquitted itself well through the pandemic. The agency, which has earned an estimated £20m to date (media expenditure runs into hundreds of ...
Read More »MullenLowe mainstay Green quits agency after four years
MullenLowe executive partner (and MAA columnist) Laurence Green is exiting the agency four years after 101, the agency he founded with Phil Rumbol and Mark Ellwood, was bought by Interpublic and incorporated into MullenLowe. Rumbol left to become CEO of ...
Read More »MullenLowe’s back for UK government Covid campaign – will they ever go away?
We may be doing well with Covid vaccines in the UK (although PM Boris Johnson is currently telling us it’s the lockdown that has reduced infections – what’s he on?) but the powers-that-be aren’t letting go yet. Now they’re inviting ...
Read More »UK government pandemic advertising tops £240m in 2020
UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. Most of this was spent with ...
Read More »