Tag Archives: MullenLowe

MullenLowe wins Co-op customer content and digital

MullenLowe Group has won a place on the Co-op roster to handle customer content and digital alongside creative agency Lucky Generals. MullenLowe will lead all digital and content planning and execution for campaigns and ecommerce across Food, Insurance, Funeralcare, Legal ...

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NHS back in the market for nurses with MullenLowe

The UK’s NHS seems to lurch from crisis to crisis no matter how much money is thrown at it. Now it’s running out of nurses as we head into another virus-ridden winter. MullenLowe, recently re-appointed to the main ad account, ...

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Unilever Axe lightens up with MullenLowe’s ‘Axe Responsibly’

Pleased to see that Unilever’s Axe has rediscovered its sense of fun after some pretty dire efforts to be serious. ‘Axe Responsibly”‘ from MullenLowe reveals Axe Light, a new variant that make you slightly less irresistible as we move out ...

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MullenLowe reapointed to UK government anti-Covid drive

MullenLowe has been reappointed to the UK government’s Covid-19 advertising drive, to no-one’s great surprise as the agency acquitted itself well through the pandemic. The agency, which has earned an estimated £20m to date (media expenditure runs into hundreds of ...

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MullenLowe mainstay Green quits agency after four years

MullenLowe executive partner (and MAA columnist) Laurence Green is exiting the agency four years after 101, the agency he founded with Phil Rumbol and Mark Ellwood, was bought by Interpublic and incorporated into MullenLowe. Rumbol left to become CEO of ...

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UK government pandemic advertising tops £240m in 2020

UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. Most of this was spent with ...

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Laurence Green: time to write a new creative roadmap?

This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s massive NHS campaign. One of global adland’s most distinguished planners, he began his career at Lowe Howard-Spink, was a co-founder ...

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