Tag Archives: MullenLowe

UK government pandemic advertising tops £240m in 2020

UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. Most of this was spent with ...

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Laurence Green: time to write a new creative roadmap?

This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s massive NHS campaign. One of global adland’s most distinguished planners, he began his career at Lowe Howard-Spink, was a co-founder ...

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MullenLowe steers big new IPG purpose campaign for Knorr

Knorr is the latest brand to get the Unilever “purpose” treatment, with a new campaign from an Interpublic “open architecture” team (which seems to mean a bit from everybody), aiming to get food “that’s good for everybody onto seven billion ...

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MullenLowe shows hospital reality in latest Covid burst

Covid cases are going down (slowly) in the UK but there are still lots of people in hospital, many on ventilators. So the latest instalment of the NHS campaign through MullenLowe shows real patients to remind us that it ain’t ...

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MullenLowe lures first group CCO Patterson from BBH

MullenLowe London has hired its first group CCO – Ewan Patterson who joins after a storied career at BBH Sport, DDB Chicago, CHI (now The&Partnership) and DDB London. Patterson will work alongside CEO Jeremy Hine and CSO Ayesha Walawalkar (all ...

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