Tag Archives: MullenLowe

Big Bayer Consumer Health win boosts MullenLowe

MullenLowe UK is the lead agency in a big win for the Interpublic-owned agency: a number of pharma giant Bayer’s so-called “power brands” including Bepanthen, Berocca, Canesten, Elevit, Iberogast, Redoxon, Rennie and Supradyn, and integrated campaigns, digital and content for ...

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MullenLowe’s latest for NHS presents male nursing as a lifestyle choice

All that money going into the UK’s National Health Service (we keep hearing) is proving a boon for MullenLowe with one of the year’s biggest campaigns (at least in the number of ads produced.) This time it’s recruiting more male ...

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Now MullenLowe goes in to bat for nurses’ recruitment

Everybody loves the British National Health Service (NHS) – or all the political parties say they do with Boris Johnson promising billions more funding for the recently under-resourced service and the other parties hardly likely to disagree. But the NHS ...

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JetBlue takes aim at other airlines with ‘Alright Brothers’

Was there ever another industry like airlines? They spend billions on so-called improvements like new planes but customers don’t appear to see much of it (unless it’s being shoehorned on to a 737 Max). Most passengers think they’re getting worse. ...

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MullenLowe aims in a new direction for World of Tanks

Games maker Wargaming is pitching to gamers of more mature years with its new World of Tanks campaign from MullenLowe, claiming it’s where ‘fast thinking beats fast reactions.’ So we have such a gamer (he’s not that old) being beaten ...

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MullenLowe odds-on as William Hill reviews UK creative

MullenLowe is presumably in the box seat as bookmaker William Hill reviews its UK creative account, having just won the business in the US. William Hill has a new global brand and marketing director in Charlotte Emery. The account spent ...

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BHF’s ‘Boy’ from MullenLowe shows scope of heart research

The new campaign by MullenLowe for the British Heart Foundation (BHF) ‘Boy’ follows on from the ‘Beat Heartbreak Forever’ campaign launched last year. An enthusiastic young boy is shown joining the dots between hearts, blood flow and health issues faced ...

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