IPA’s new Adworks shows why advertisers and agencies need to tap into consumers’ emotions

February 6, 2013 Comments Off on IPA’s new Adworks shows why advertisers and agencies need to tap into consumers’ emotions

The UK’s IPA trade body for agencies has just produced its latest version of Adworks, a compilation of articles and case histories purporting to show sceptical clients and others that advertising really does work. Over the years it’s done a ...

Arena Media lands UK TV blitz for Ricola chocs

December 6, 2012 Comments Off on Arena Media lands UK TV blitz for Ricola chocs

Unconventional chocolates are all the rage despite these straightened times and Swiss firm Ricola, founded in 1930 and still family-owned, is to return to TV in the UK with a £3m budget. Havas-owned Arena Media has landed the media planning ...

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IPA’s new Adworks shows why advertisers and agencies need to tap into consumers’ emotions

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