Tag Archives: mpg

Arena Media lands UK TV blitz for Ricola chocs

Unconventional chocolates are all the rage despite these straightened times and Swiss firm Ricola, founded in 1930 and still family-owned, is to return to TV in the UK with a £3m budget. Havas-owned Arena Media has landed the media planning ...

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David Jones unveils new Havas Creative and Havas Media networks (with Havas Digital in there as well)

I think we’ve been here before – but this time it’s official. Marcoms network Havas is renaming Euro RSG Havas Creative and its various media agencies (chiefly MPG) Havas Media. Second agency network Arnold Worldwide (which could surely do with ...

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It’s Mcgarrybowen again as Dentsu’s jewel snaps up United Continental

Merged US airline United Continental has appointed Dentsu-owned Mcgarrybowen and indie media shop Horizon to handle its $100m account against competition from Arnold Worldwide and MPG and TBWA and PHD. Mcgarrybowen, headed by former Y&R veteran John McGarry, is the ...

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