Tag Archives: motorola

Google doesn’t get it spectacularly wrong very often but it certainly did with its purchase of US handset maker Motorola which it bought for $12.5bn in 2012 but has now flogged to Lenovo for $2.9bn including a face-saving five per ...

Marketing professional turned freelance tech writer Sam Melton looks at how some US phone advertisers have discovered that humour works best. Companies can take different routes in advertising. They can play dirty and bash competitors. They can take the high ...

Here’s one of Droga5’s first spots for Motorola’s new Moto X smartphone, and very American it is too. The new phone, the first to be released by Motorola since the company was bought by Google, majors on easy access and, ...

Motorola is launching its first big new product since being bought by Google (allegedly for its long list of patents). The new phone is called the Moto X and Motorola has hired happening New York agency Droga5 to kick off ...