Tag Archives: motorola

Google doesn’t get it spectacularly wrong very often but it certainly did with its purchase of US handset maker Motorola which it bought for $12.5bn in 2012 but has now flogged to Lenovo for $2.9bn including a face-saving five per ...

Marketing professional turned freelance tech writer Sam Melton looks at how some US phone advertisers have discovered that humour works best. Companies can take different routes in advertising. They can play dirty and bash competitors. They can take the high ...

Here’s one of Droga5’s first spots for Motorola’s new Moto X smartphone, and very American it is too. The new phone, the first to be released by Motorola since the company was bought by Google, majors on easy access and, ...

Motorola is launching its first big new product since being bought by Google (allegedly for its long list of patents). The new phone is called the Moto X and Motorola has hired happening New York agency Droga5 to kick off ...

Google’s shares were suspended on the New York Nasdaq exchange when the company’s third quarter figures were released early, due to a printing cock-up apparently. The share price had fallen by nearly ten per cent per cent as the Q3 ...

High-flying media buyer Aegis, whose Carat network recently won General Motors’ $3bn global media account, is planning to buy indie digital agency Roundarch for $125m. The agency, with revenue of $63m and profits of about $11m will be merged with ...

Young Mexican film director Alberto Gomez was the winner of this year’s Saatchi & Saatchi, Vimeo and Moby Music Video Challenge inviting film makers to dramatise a track from Moby’s most recent album Destroyed. The competition was part of Saatchi’s ...

It might as well, former Microsoft executive Stephen Elop’s rescue plan for Nokia (still the world’s biggest mobile maker) depends entirely on Microsoft’s Windows 7 phone technology to power a new but belated generation of smartphones. Google’s $12.5bn agreed deal ...

There’s no holding Canada-based MDC Partners and the ambitious marcoms groups has followed its purchase of a minority stake in LA’s 72andSunny with a deal to buy 60 per cent of controversial integrated agency Anomaly, based in New York and ...