Tag Archives: motorola

Why funny is paying off for big US phone advertisers

Marketing professional turned freelance tech writer Sam Melton looks at how some US phone advertisers have discovered that humour works best. Companies can take different routes in advertising. They can play dirty and bash competitors. They can take the high ...

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Google goes All-American for Moto X phone launch

Here’s one of Droga5’s first spots for Motorola’s new Moto X smartphone, and very American it is too. The new phone, the first to be released by Motorola since the company was bought by Google, majors on easy access and, ...

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Aegis to boost Isobar digital offer in US with $125m Roundarch acquisition

High-flying media buyer Aegis, whose Carat network recently won General Motors’ $3bn global media account, is planning to buy indie digital agency Roundarch for $125m. The agency, with revenue of $63m and profits of about $11m will be merged with ...

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Young director Alberto Gomez on the making of Saatchi & Saatchi, Vimeo and Moby Video Challenge winner

Young Mexican film director Alberto Gomez was the winner of this year’s Saatchi & Saatchi, Vimeo and Moby Music Video Challenge inviting film makers to dramatise a track from Moby’s most recent album Destroyed. The competition was part of Saatchi’s ...

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Google’s buying Motorola, will Microsoft respond by buying Nokia?

It might as well, former Microsoft executive Stephen Elop’s rescue plan for Nokia (still the world’s biggest mobile maker) depends entirely on Microsoft’s Windows 7 phone technology to power a new but belated generation of smartphones. Google’s $12.5bn agreed deal ...

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Ever-acquisitive MDC Partners buys 60 per cent of hot shop Anomaly

There’s no holding Canada-based MDC Partners and the ambitious marcoms groups has followed its purchase of a minority stake in LA’s 72andSunny with a deal to buy 60 per cent of controversial integrated agency Anomaly, based in New York and ...

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