Tag Archives: Morrisons

Has market leader Tesco lost its way in the UK?

It’s always dangerous (indeed almost unheard of) to write off the mighty Tesco, the UK’s biggest retailer, but in the UK anyway the company does not seem to be able to pull the marketing levers with the same precision it ...

Read More »

Is market leader Tesco on the retreat in the UK supermarket battle?

You have to feel for Tesco CEO Phil Clarke (pictured), no sooner had he taken over from long-serving and highly successful predecessor Sir Terry Leahy, than UK retail sales fell off a cliff, hitting supermarket food sales too for the ...

Read More »

Marks & Spencer boss Marc Bolland to axe ad queen Twiggy and her twiglets

Marks & Spencer is reported to be scrapping its expensive TV campaign featuring 1960s model Twiggy and cast of glamorous celebs who have fronted its ads since former Arcadia executive Sir Stuart Rose and his marketing director Steve Sharp moved ...

Read More »

Marks & Spencer boss Marc Bolland weighs return to US market

He must be a brave man, new Marks & Spencer CEO Marc Bolland as he hinted that the company may make a further foray into the United States when announcing M&S profits of £780m yesterday. Bolland, formerly CEO of UK ...

Read More »

Cricketer Freddie Flintoff scores for Morrisons

When UK supermarket Morrisons and agency DLKW Lowe signed up former England cricketer Andrew ‘Freddie’ Flintoff to front its advertising we questioned whether a sportsman as well-known for his off the pitch japes as heroic deeds on it was a ...

Read More »

Here it is then, Freddie Flintoff’s debut for Morrisons

Former England cricketer Andrew ‘Freddie’ Flintoff is the headliner for supermarket chain Morrisons’ back to basics approach (yet more celebrities) to its advertising through DLKW. And he plays the pied piper role pretty well, even taking a mild joke about ...

Read More »

It must be spring, Twiggy and the Marks & Spencer gals are back

Marks & Spencer may have a new CEO in Marc Bolland from Morrison’s but the new broom seems happy to stay with marketing director Steve Sharp’s top totty through the ages format, led by queen bee Sixties model Twiggy. Casting ...

Read More »