We haven’t always been big fans of Mother’s ‘Epic’ campaign for Moneysupermarket.com (the early ones were just too loud although we guess it must work) but Mother is enjoying a rich vein of form at the moment – IKEA, the ...
Read More »Moneysupermarket’s Kenny Jacobs joins Ryanair – will we now see a proper ad campaign?
Moneysupermarket.com marketing boss Kenny Jacobs (left), a former Tesco exec, only left the price comparison site last week after just a year in the post but but it seems it was his choice as he’s just been named as Ryanair’s ...
Read More »Moneysupermarket chief’s exit is warning for Mother
I see that Moneysupermarket.com CMO Kenny Jacobs is leaving for pastures new, which may cause alarums at its ad agency Mother. Jacobs, who joined from Tesco, steered the ‘You’re so Moneysupermarket’ campaign which, it’s fair to say, has failed to ...
Read More »Mother ups its game by turning down the actorish volume for Moneysupermarket.com
Thank goodness Mother has finally seen the light (or heard the noise properly) and pensioned off its former provider of voiceovers for Momeysupermarket.com. This choice probably seemed a coup at the time as it was Sir Patrick Stewart of Star ...
Read More »Big accounts on the move: Moneysupermarket.com, Nokia and RBS corporate
** Moneysupermarket.com is getting a bit twitchy at Mother, we hear. The ‘Epic’ campaign has never been one of our faves; but Mother is a formidable agency. So why not just sit down and come up with something good? **Nokia, ...
Read More »Now Mother and Moneysupermarket soar into space
“Save money on your car insurance and feel epic,” says this ad from Mother for Moneysupermarket.com. We know it’s ironic, deliberately over the top etc but, as a proposition, it still feels a bit lumpy. However Mother’s new ad, ‘Astronaut,’ ...
Read More »Dare hits its stride with Stephen Hawking’s black hole for Gio Compario
UK agency Dare got off to a rocky start with its new Comparethemarket.com client, enlisting blandest-of-the-bland sports presenter Sue Barker and a rather worrying big gun to try to nix ‘former’ ad presenter Gio Compario. Noisy tenor Gio remains the ...
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