mobiles
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Ad Tech
Iotec: mobile ads have marketers well confused but that doesn’t stop them doing more of it
Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered,…
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Ad Tech
Is the app revolution finally running out of gas?
Are we finally becoming fed up with mobiles’ lucrative handmaidens – apps? New research from Adobe says that while smartphone…
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Ad Tech
Matthias Stadelmeyer: how to navigate the customer journey across multiple channels
We live in exciting times: as marketers we have more opportunities than ever before to connect with our customers in…
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Ad Tech
Adobe predicts a bigger, more mobile Christmas
You can see why retailers start their Christmas campaigns early. The latest online shopping prediction from Adobe estimates that prices…
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Advertisers
EE puts its Bacon to good use in battle with Oliver
By all accounts Hollywood actor Kevin Bacon has done a great job for EE, the rather more palatable current version…
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Advertisers
Publicis and P&G Asia essay a spin on mobile mania in new Vicks print campaign
Social media is inescapable these days whether you’re writing about business (is Facebook going up or down, what’s next, etc)…
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