Tag Archives: mobiles

Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered, in a survey of 500 marketers, that 41 per cent are (its words) “intimidated” by them. Even more so than ...

Are we finally becoming fed up with mobiles’ lucrative handmaidens – apps? New research from Adobe says that while smartphone traffic in Europe has doubled between 2014 and 2016 (which is probably why we can’t get a signal) new and ...

We live in exciting times: as marketers we have more opportunities than ever before to connect with our customers in a meaningful and engaging way. For many the main challenge is keeping up with the pace of change in a ...

You can see why retailers start their Christmas campaigns early. The latest online shopping prediction from Adobe estimates that prices in the UK fall by ten per cent in November, 15 per cent in December and 25 per cent just ...

By all accounts Hollywood actor Kevin Bacon has done a great job for EE, the rather more palatable current version of mobile retailer Everything Everywhere, and in this new online ad by Poke he takes on the emperor of self ...

Social media is inescapable these days whether you’re writing about business (is Facebook going up or down, what’s next, etc) or just walking along a street packed with zombies consulting their mobile devices. And as for people in the same ...