Tag Archives: mindshare

WPP’s Sir Martin Sorrell tips Havas to buy Aegis

Which will prompt a Gallic chuckle or two from Havas chairman Vincent Bollore and his cronies. What is perfidious Albionite Sir Martin up to now, they’ll think. Trying to discover our intentions? Winding up Maurice Levy at Publicis Groupe? Aegis, ...

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We’ll spend £200m on acquisitions this year says Sorrell – so does this rule out Synovate and Aegis?

WPP CEO Sir Martin Sorrell has been chatting to Bloomberg Television and confirmed that his company will spend £200m on acquisitions this year (double its ‘usual’ £100m). £100m hasn’t been the norm for very long, in 2008 WPP spent £1.1bn ...

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More trouble for MediaCom in the US as CEO Checkeris departs

MediaCom, until recently the jewel in WPP’s media planning and buying crown, seems to be having endless troubles in the US, CEO Doug Checkeris departing in the wake of the loss of the $1.4bn GSK business to Omnicom’s PHD. Here’s ...

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Branded entertainment defies recession (almost)

Figures from US researcher PQ Media show that US spending on branded entertainment fell by just 1.3 per cent to $24.62bn in 2009, far less than other media. Most of this, $21bn, was spending on branded events. Product placement, often ...

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