Tag Archives: mindshare

Mindshare leads $6bn Unilever global media review

WPP’s Mindshare is reported to have kept its $1.4bn Unilever media business in the US in the first stage to be completed of the consumer goods giant’s review of its global media account, worth $6bn in all. The spotlight now ...

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Digital agency Webchutney keeps the home flag flying as western companies dominate upper reaches of Indian agency scene

WPP’s Ogilvy and Mindshare are the top creative and media agencies in India respectively, according to newspaper The Economic Times’s Brand Equity survey. Ogilvy has occupied the top creative slot in the survey since 2005 with WPP sibling JWT coming ...

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Can WPP’s Team News wave a magic wand over embattled News international?

News International has made its choice from the WPP agencies involved in the closed pitch for its business and the winners are: Grey, M/SIX (formerly CHI Media), Ogilvy One (direct) and Ogilvy Change (‘behavioural science’ apparently). WPP losers are creative ...

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In Britain the Sun comes out every day – really

Well there’s a line and a half for you but this is the one Rupert Murdoch and News International hope will persuade about two and a half million people to buy the Sun – not ‘The Sun on Sunday’ it ...

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OFT in surprise challenge to WPP and MediaCom over Brilliant Media acquisition

WPP’s ever-expanding gaggle of media companies – Mediacom, Mindshare, MEC, GroupM and Kinetic – have been on the regulators’ radar somewhere for some time (WPP probably wouldn’t be allowed to buy Aegis for example) but Sir Martin Sorrell’s outfit probably ...

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News International reviews £28m ad account – does this mean a Sun on Sunday is finally on the way?

It’s pretty hard to think of any UK company that’s been as deep in the mire as News International, the News Corporation-owned company that published the recently-extinguished phone-hacking News of the World. But News is reviewing its £28m account according ...

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