Tag Archives: mindshare

Can WPP’s Team News wave a magic wand over embattled News international?

News International has made its choice from the WPP agencies involved in the closed pitch for its business and the winners are: Grey, M/SIX (formerly CHI Media), Ogilvy One (direct) and Ogilvy Change (‘behavioural science’ apparently). WPP losers are creative ...

Read More »

In Britain the Sun comes out every day – really

Well there’s a line and a half for you but this is the one Rupert Murdoch and News International hope will persuade about two and a half million people to buy the Sun – not ‘The Sun on Sunday’ it ...

Read More »

OFT in surprise challenge to WPP and MediaCom over Brilliant Media acquisition

WPP’s ever-expanding gaggle of media companies – Mediacom, Mindshare, MEC, GroupM and Kinetic – have been on the regulators’ radar somewhere for some time (WPP probably wouldn’t be allowed to buy Aegis for example) but Sir Martin Sorrell’s outfit probably ...

Read More »

News International reviews £28m ad account – does this mean a Sun on Sunday is finally on the way?

It’s pretty hard to think of any UK company that’s been as deep in the mire as News International, the News Corporation-owned company that published the recently-extinguished phone-hacking News of the World. But News is reviewing its £28m account according ...

Read More »