Tag Archives: Mercedes

Top car brands shun Super Bowl – some of them anyway

Super Bowl ad fever is revving up (sorry) but not in the car market, it seems, with only a handful of brands so far committed – and nothing from usual participants Ford and Audi. Well it is $4.5m a 30-second ...

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Saatchi Tokyo signs Luca Grelli as new creative boss

Saatchi & Saatchi Fallon Tokyo has hired industry veteran Luca Grelli as executive creative director. Grelli (left) has been freelancing for the last couple of years in New York following a stint as creative driector of WPP-owned Johannes Leonardo. He ...

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Mercedes falls victim to internet ‘robot’ ad scam

Pretty well everything in the Mercedes-Benz garden is lovely at the moment with its new sexier-looking cars hoovering up sales and its Grand Prix team dominating the 2014 championship. But the company seems to have fallen foul of an internet ...

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BMW tops list of ‘world’s most reputable companies’

Something called the Reputation Institute, which represents ‘reputation managers,’ has produced a survey of the world’s most reputable companies based on soundings among consumers in 15 large countries. Reputation is defined by the level of ‘trust, admiration, respect and good ...

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