Tag Archives: Mercedes

It’s not the easiest time to be a German carmaker but Mercedes presses confidently on, this time with a new campaign from Jung von Matt/Alster showing off its PLUS brake assist system that (it claims) stops you crashing. Well that’s ...

Mercedes is going great guns at the moment (although China’s woes are a threat) but one area it hasn’t cracked is the SUV market, now being invaded by just about every lux car maker. Porsche’s Cayenne has stolen what, arguably, ...

Super Bowl ad fever is revving up (sorry) but not in the car market, it seems, with only a handful of brands so far committed – and nothing from usual participants Ford and Audi. Well it is $4.5m a 30-second ...

Saatchi & Saatchi Fallon Tokyo has hired industry veteran Luca Grelli as executive creative director. Grelli (left) has been freelancing for the last couple of years in New York following a stint as creative driector of WPP-owned Johannes Leonardo. He ...

Pretty well everything in the Mercedes-Benz garden is lovely at the moment with its new sexier-looking cars hoovering up sales and its Grand Prix team dominating the 2014 championship. But the company seems to have fallen foul of an internet ...

What you want these days is an ad that gets people talking – and tweeting and all that stuff – and this ad for Mercedes seems to be doing that, in the UK at least. I have to confess I ...

You win a few, you lose a few and there will be mixed feelings at WPP media agency Maxus this morning as news emerges that the agency has won L’Oreal’s huge £135m UK media account but lost its part of ...

Something called the Reputation Institute, which represents ‘reputation managers,’ has produced a survey of the world’s most reputable companies based on soundings among consumers in 15 large countries. Reputation is defined by the level of ‘trust, admiration, respect and good ...

Roll up, roll up, for the most expensive ad in the world. Volkswagen is about to spend $10m on a single, minute-long airtime execution. Why so pricey? Well, it’s not production values that make it so – however meticulous the ...