Tag Archives: meerkats

New management brooms bring ad reviews at Easyjet, DFS and moneysupermarket

UK budget airline Easyjet is reviewing its creative account at Publicis following a change of top management while furniture megastore DFS is doing the same to its whopper £92m media account, the eighth-biggest in the UK according to Campaign. And, ...

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Glasses Direct leads UK online traders’ rush to advertise on TV

It’s been a bumper year for TV advertising in the UK with revenue up between 15 and 20 per cent over 2009. Interestingly online companies are taking more of the top spots according to Nielsen, accounting for ten of the ...

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What next for comparethemarket’s meerkats?

How to follow a phenomenally successful campaign is an agency’s worst nightmare. Whatever you come up with is almost bound to be an anti-climax and clients, ungrateful so and so’s as some of them are, are likely to move on ...

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Meerkats are everywhere – now they’re playing Lionel Messi for Pepsi

Is the world about to suffer meerkat fatigue? It wouldn’t be the advertising industry if it didn’t take someone else’s idea and work it to the point of extinction and now the critters, who feature in the phenomenal success of ...

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Gravity-defying Lord Bell reports record revenue at Chime

Lord Bell, Tim Bell as was in his Saatchi & Saatchi days, is that rare breed of adman who proved equally adept at doing something else. Public relations is not so different from advertising of course but the cultural divide ...

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