MediaSense
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Ad Tech
Does MediaSense PwC deal signal shake-up among ad consultants?
Advertising has always been fertile ground for what used to be called (somewhat gender specifically) “middle men” and media consultant…
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Advertisers
New MediaSense/WFA survey predicts even more agency consolidation
MediaSense and the World Federation of Advertisers (WFA) have put the cat among the pigeons with a new client survey…
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Advertisers
MediaSense study recommends shorter, sharper pitches
Everybody hates pitches it seems, apart from, presumably, the agencies that win them. Adam&eveDDB won 20 cor so on the…
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Advertisers
MediaSense launches DEI audit programme for advertisers
Consultancy MediaSense is launching a DE&I (Diversity, Equity & Inclusion) audit programme for advertisers. Sanofi is one of the early…
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Ad Tech
MediaSense’s Media 2025 shows remaining obstacles to “business transformation”
Business “transformation” is pretty unavoidable these days – everyone’s at it – but new research from independent global media advisors…
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Advertisers
Global ad boom sparks MediaSense expansion deal
The exponential explosion of media, driven by digital, creates opportunities for others too and global media advisor MediaSense (based in…
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