Consultancy MediaSense is launching a DE&I (Diversity, Equity & Inclusion) audit programme for advertisers. Sanofi is one of the early adopters. The audit programme, which aligns closely with the World Federation of Advertisers’ (WFA) responsible media framework, will identify key ...
Read More »
Business “transformation” is pretty unavoidable these days – everyone’s at it – but new research from independent global media advisors MediaSense shows there’s still a way to go. MediaSense’s Media 2025 survey shows that just 11% of global CMOs feel ...
Read More »
The exponential explosion of media, driven by digital, creates opportunities for others too and global media advisor MediaSense (based in London) has benefited – selling what it says is a significant stake to private equity’s Apiary Capital. The deal is ...
Read More »
More About Advertising The alternative voice of advertising, marketing and media
