Master of the soundbite Sir Martin Sorrell is getting his knickers into something of a twist as he roams the world plugging new company S4C and its first buy MediaMonks. To wit, that he’s not interested in “creativity.” Sorrell, of ...
Read More »Is market intelligence firm MiQ in Sorrell’s sights?
S4C founder and boss Sir Martin Sorrell says he wants to add media analytics and data to the content business he’s already acquired by buying MediaMonks and one name appearing in the frame – which would seem to cover both ...
Read More »Sorrell’s MediaMonks debuts for Apple’s FileMaker
Sir Martin Sorrell’s new S4C business empire hinges on creative production agency MediaMonks, hailed as a way for clients to skip creative agencies by cutting to the quick quicker. It’s signed up Apple subsidiary FileMaker so that’s a pretty good ...
Read More »Former WPP boss Sorrell sets out his new stall as S4C looks to tap shareholders
“When the facts change I change my mind. What do you do sir?” is a quote attributed to famous economist John Maynard Keynes. Former WPP boss Sir Martin Sorrell (below) is not quite as famous but he seems to have ...
Read More »Sorrell’s new MediaMonks pushes further into tech with launch of Labs operation
MediaMonks, the €300m cornerstone of Sir Martin Sorrell’s new S4 Capital empire, is pushing further into tech with the launch of a new research and development division MediaMonks Labs. This will be led by MediaMonks former head of games Sander ...
Read More »Ex-Ogilvy exec Martin Verdult to head Sorrell’s new MediaMonks in London
Sir Martin Sorrell’s new company MediaMonks has a new London boss London in Martin Verdult (below), formerly a managing partner at WPP’s Ogilvy Shanghai. Verdult was chosen by Dutch-based MediaMonks before S4C bought it for €300m. MediaMonks, a production company, ...
Read More »More MediaMonkey business as WPP accuses ex-boss Sorrell
The Times reckons that Sir Martin Sorrell’s S4 Capital is winning the race to buy Dutch digital production company MediaMonks for €300m while Sky News reports WPP is alleging that Sorrell was “heavily engaged” in discussions with MediaMonks last year ...
Read More »Sorrell’s £20m lands on the table as S4 and WPP’s battle for MediaMonks escalates
As we thought, Sir Martin Sorrell’s bid for MediaMonks with his new venture S4 has aroused the ire of WPP, which is also bidding for the Dutch digital production company, valued at £250m plus. WPP has sent a legal letter ...
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