Tag Archives: MediaMonks

Procter & Gamble chief brand officer Marc Pritchard (below) is kicking off 2019 by laying the law down to agencies and others (again), telling The Drum: “Advertising is moving into influencer more and more than it ever has and it’s ...

Sir Martin Sorrell’s S4 Capital – now describing itself as a “new age/new era digital advertising and marketing services company” – has duly completed its merger with US programmatic outfit MightyHive for $150m. the money to be paid half in ...

Sometimes too much exposure to Christmas ads and the faux emotions associated with the festivities can lead to early signs of brain softening or, at the very least, an Ebenezer-like reaction. So we travel to the bizarre world of Cesar ...

Sir Martin Sorrell’s new MediaMonks has lured Smoke & Mirrors New York MD Cayal Mathura (left) away to be its SVP growth. Smoke & Mirrors is a full service post production company, owned by Williams Lea Tag and headquartered in ...

Master of the soundbite Sir Martin Sorrell is getting his knickers into something of a twist as he roams the world plugging new company S4C and its first buy MediaMonks. To wit, that he’s not interested in “creativity.” Sorrell, of ...

S4C founder and boss Sir Martin Sorrell says he wants to add media analytics and data to the content business he’s already acquired by buying MediaMonks and one name appearing in the frame – which would seem to cover both ...

Sir Martin Sorrell’s new S4C business empire hinges on creative production agency MediaMonks, hailed as a way for clients to skip creative agencies by cutting to the quick quicker. It’s signed up Apple subsidiary FileMaker so that’s a pretty good ...

“When the facts change I change my mind. What do you do sir?” is a quote attributed to famous economist John Maynard Keynes. Former WPP boss Sir Martin Sorrell (below) is not quite as famous but he seems to have ...

MediaMonks, the €300m cornerstone of Sir Martin Sorrell’s new S4 Capital empire, is pushing further into tech with the launch of a new research and development division MediaMonks Labs. This will be led by MediaMonks former head of games Sander ...