Procter & Gamble chief brand officer Marc Pritchard (below) is kicking off 2019 by laying the law down to agencies and others (again), telling The Drum: “Advertising is moving into influencer more and more than it ever has and it’s ...
Read More »Sorrell seals MightyHive deal to move into digital media
Sir Martin Sorrell’s S4 Capital – now describing itself as a “new age/new era digital advertising and marketing services company” – has duly completed its merger with US programmatic outfit MightyHive for $150m. the money to be paid half in ...
Read More »AMV designs doggy sweaters for Cesar – and there’s a MediaMonk in the mix
Sometimes too much exposure to Christmas ads and the faux emotions associated with the festivities can lead to early signs of brain softening or, at the very least, an Ebenezer-like reaction. So we travel to the bizarre world of Cesar ...
Read More »MediaMonks expands in New York with Smoke & Mirrors boss Cayal Mathura
Sir Martin Sorrell’s new MediaMonks has lured Smoke & Mirrors New York MD Cayal Mathura (left) away to be its SVP growth. Smoke & Mirrors is a full service post production company, owned by Williams Lea Tag and headquartered in ...
Read More »Why are adland’s top bosses in a muddle over creativity?
Master of the soundbite Sir Martin Sorrell is getting his knickers into something of a twist as he roams the world plugging new company S4C and its first buy MediaMonks. To wit, that he’s not interested in “creativity.” Sorrell, of ...
Read More »Is market intelligence firm MiQ in Sorrell’s sights?
S4C founder and boss Sir Martin Sorrell says he wants to add media analytics and data to the content business he’s already acquired by buying MediaMonks and one name appearing in the frame – which would seem to cover both ...
Read More »Sorrell’s MediaMonks debuts for Apple’s FileMaker
Sir Martin Sorrell’s new S4C business empire hinges on creative production agency MediaMonks, hailed as a way for clients to skip creative agencies by cutting to the quick quicker. It’s signed up Apple subsidiary FileMaker so that’s a pretty good ...
Read More »Former WPP boss Sorrell sets out his new stall as S4C looks to tap shareholders
“When the facts change I change my mind. What do you do sir?” is a quote attributed to famous economist John Maynard Keynes. Former WPP boss Sir Martin Sorrell (below) is not quite as famous but he seems to have ...
Read More »Sorrell’s new MediaMonks pushes further into tech with launch of Labs operation
MediaMonks, the €300m cornerstone of Sir Martin Sorrell’s new S4 Capital empire, is pushing further into tech with the launch of a new research and development division MediaMonks Labs. This will be led by MediaMonks former head of games Sander ...
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