Tag Archives: MediaMonks

Why are adland’s top bosses in a muddle over creativity?

Master of the soundbite Sir Martin Sorrell is getting his knickers into something of a twist as he roams the world plugging new company S4C and its first buy MediaMonks. To wit, that he’s not interested in “creativity.” Sorrell, of ...

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Is market intelligence firm MiQ in Sorrell’s sights?

S4C founder and boss Sir Martin Sorrell says he wants to add media analytics and data to the content business he’s already acquired by buying MediaMonks and one name appearing in the frame – which would seem to cover both ...

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Sorrell’s MediaMonks debuts for Apple’s FileMaker

Sir Martin Sorrell’s new S4C business empire hinges on creative production agency MediaMonks, hailed as a way for clients to skip creative agencies by cutting to the quick quicker. It’s signed up Apple subsidiary FileMaker so that’s a pretty good ...

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Ex-Ogilvy exec Martin Verdult to head Sorrell’s new MediaMonks in London

Sir Martin Sorrell’s new company MediaMonks has a new London boss London in Martin Verdult (below), formerly a managing partner at WPP’s Ogilvy Shanghai. Verdult was chosen by Dutch-based MediaMonks before S4C bought it for €300m. MediaMonks, a production company, ...

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More MediaMonkey business as WPP accuses ex-boss Sorrell

The Times reckons that Sir Martin Sorrell’s S4 Capital is winning the race to buy Dutch digital production company MediaMonks for €300m while Sky News reports WPP is alleging that Sorrell was “heavily engaged” in discussions with MediaMonks last year ...

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