Tag Archives: MediaMonks

P&G’s Marc Pritchard: we’re in control of ads now

Procter & Gamble chief brand officer Marc Pritchard (below) is kicking off 2019 by laying the law down to agencies and others (again), telling The Drum: “Advertising is moving into influencer more and more than it ever has and it’s ...

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Sorrell seals MightyHive deal to move into digital media

Sir Martin Sorrell’s S4 Capital – now describing itself as a “new age/new era digital advertising and marketing services company” – has duly completed its merger with US programmatic outfit MightyHive for $150m. the money to be paid half in ...

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MediaMonks expands in New York with Smoke & Mirrors boss Cayal Mathura

Sir Martin Sorrell’s new MediaMonks has lured Smoke & Mirrors New York MD Cayal Mathura (left) away to be its SVP growth. Smoke & Mirrors is a full service post production company, owned by Williams Lea Tag and headquartered in ...

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Why are adland’s top bosses in a muddle over creativity?

Master of the soundbite Sir Martin Sorrell is getting his knickers into something of a twist as he roams the world plugging new company S4C and its first buy MediaMonks. To wit, that he’s not interested in “creativity.” Sorrell, of ...

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Is market intelligence firm MiQ in Sorrell’s sights?

S4C founder and boss Sir Martin Sorrell says he wants to add media analytics and data to the content business he’s already acquired by buying MediaMonks and one name appearing in the frame – which would seem to cover both ...

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Sorrell’s MediaMonks debuts for Apple’s FileMaker

Sir Martin Sorrell’s new S4C business empire hinges on creative production agency MediaMonks, hailed as a way for clients to skip creative agencies by cutting to the quick quicker. It’s signed up Apple subsidiary FileMaker so that’s a pretty good ...

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