Tag Archives: mediacom

Mediacom battles on with branded entertainment

Persuading clients that they should make their own programmes as opposed to buying TV spots or investing in product placement has been a long hard struggle for both creative and media agencies. There seem to have been two main problems: ...

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More trouble for MediaCom in the US as CEO Checkeris departs

MediaCom, until recently the jewel in WPP’s media planning and buying crown, seems to be having endless troubles in the US, CEO Doug Checkeris departing in the wake of the loss of the $1.4bn GSK business to Omnicom’s PHD. Here’s ...

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Media shop PHD crashes the big league with $1.4bn GlaxoSmithKline win

By beating incumbent WPP-owned MediaCom, Publicis Groupe’s Starcom and Havas’ Media Planning Group in one of the biggest media account moves of the year. The win (drugs giant GSK is America’s 18th biggest advertiser) is a huge coup for PHD, ...

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Branded entertainment defies recession (almost)

Figures from US researcher PQ Media show that US spending on branded entertainment fell by just 1.3 per cent to $24.62bn in 2009, far less than other media. Most of this, $21bn, was spending on branded events. Product placement, often ...

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