Tag Archives: Media

InBev and PepsiCo gang up on media owners and agencies

InBev, owner of Budweiser, Michelob and Stella, and PepsiCo are grouping their US media expenditure to extract savings from the US’s biggest media owners. The two spend a combined $1.15bn in US media and last year were the two biggest ...

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More bad news from mobile media – this time it’s geolocation

Ring, ring goes your phone when you’re passing a bordello as it knows you’ve got a thing about girls with aspidistras. You’ve just been geolocated, the great new thing in mobile marketing. There are times when too much knowledge is ...

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