Tag Archives: Media

Youth Media targets students at their desks

Reaching young people has always been a fraught business for advertisers, as they always move on to the next exciting media channel before the brands can catch up. Now Youth Media, a media network based in UK universities and colleges, ...

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Crozier gets his timing right

For once Adam Crozier seems to have got his timing right. The Saatchis smoothie who presided over controversial regimes at the Football Association and the Royal Mail, attracting volcanic ash clouds of criticism as he did so, is taking over ...

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InBev and PepsiCo gang up on media owners and agencies

InBev, owner of Budweiser, Michelob and Stella, and PepsiCo are grouping their US media expenditure to extract savings from the US’s biggest media owners. The two spend a combined $1.15bn in US media and last year were the two biggest ...

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More bad news from mobile media – this time it’s geolocation

Ring, ring goes your phone when you’re passing a bordello as it knows you’ve got a thing about girls with aspidistras. You’ve just been geolocated, the great new thing in mobile marketing. There are times when too much knowledge is ...

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