Tag Archives: mcgarrybowen

Blow for DDB as Ogilvy’s creative trio scoop $500m Philips global account

Something seems to be stirring under the bonnet of the stately Ogilvy & Mather limousine (‘At sixty miles an hour the loudest…) as the WPP-owned agency has added to its triumph in sharing the $1bn SC Johnson account with Omnicom’s ...

Read More »

Mcgarrybowen wins $300m Bud Light plus Adweek’s agency of the year award

Bud Light, America’s biggest beer brand, has appointed all-conquering Mcgarrybowen’s Chicago office to handle its $300m account after splitting with long-time agency DDB in October. Dentsu-owned Mcgarrybowen, headed by 72 year-old John McGarry, a former Y&R veteran, will be the ...

Read More »

Is McCann gambling with $1bn plus Verizon by exiling New York boss Gruhler?

Verizon is one of Interpublic-owned McCann Erickson’s biggest accounts (in total Verizon spent about $1.9bn on media in 2010) and the departure of New York president Thom Gruler means that the three top people on the account have all recently ...

Read More »

Kraft takes on Red Bull with caffeinated MiO Energy

Ever-controversial Kraft (since its takoever of Cadbury anyway) is planning to take on Red Bull and other energy drinks with the launch of a bottled caffeinated version, MiO Energy, of its MiO ‘water enhancer.’ MiO, which you add to water ...

Read More »

Dentsu’s 360i scoops Coke social media monitoring

Japanese-owned Dentsu is doing pretty well in the Western world at the moment…allow us to repeat that, Dentsu is doing pretty well in the Western world, particularly North America. Its main US agency Mcgarrybowen has won Burger King, Sears and ...

Read More »

It’s Mcgarrybowen again as Dentsu’s jewel snaps up United Continental

Merged US airline United Continental has appointed Dentsu-owned Mcgarrybowen and indie media shop Horizon to handle its $100m account against competition from Arnold Worldwide and MPG and TBWA and PHD. Mcgarrybowen, headed by former Y&R veteran John McGarry, is the ...

Read More »