Tag Archives: mcgarrybowen

Publicis Groupe played all the aces in its ten-year deal with Dentsu

The only surprise about the dissolution of the Publicis Groupe/Dentsu strategic alliance is the speed with which it has happened. Less than two weeks ago, PG chief executive Maurice Lévy (pictured) was telling shareholders he couldn’t pay them a better ...

Read More »

Publicis Groupe pays €644m to scrap partnership with Dentsu

Publicis Groupe has bought back nearly all the 11 per cent stake in the company held by Dentsu (some 18m shares) at a cost of €644m. This effectively brings to an end the alliance the two companies struck ten years ...

Read More »

Kraft tries to get America cooking with $50m Mcgarrybowen ‘make something amazing’ campaign

Kraft is limbering up in preparation to splitting the company between food and snacks (Cadbury etc) and it’s spending around $50m trying to persuade Americans to start cooking, of all things. Using Kraft products naturally. The campaign from Mcgarrybowen is ...

Read More »

Which ad agency was the best in the world in 2011?

It’s a pretty impossible question to answer, as we know more about agencies in the UK and US than we do in many other markets. But it’s still worth having a go. In the UK Bartle Bogle Hegarty had an ...

Read More »

Dave Droga chooses Mcgarrybowen as his ad agency!

Mcgarrybowen and Droga5 are two of the hot contenders for US Agency of the Year so what could be more appropriate than the latter appointing the former? Here’s the official announcement. FOR IMMEDIATE RELEASE: Droga5 Taps McGarryBowen for Its Holiday ...

Read More »