Tag Archives: mcgarrybowen

Bud Light win boosts new Anomaly Canada agency

Bud Light owner InBev is continuing to ring the changes on its key brand, moving the Canadian account to Anomaly’s new Toronto office a few weeks after dumping Mcgarrybowen in the US after just eight months in favour of roster ...

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Will £25m Honda CR-V launch give Mcgarrybowen lift-off in Europe?

Well it’s not a bad start for the all-conquering Dentsu-owned US agency which has taken over from the moribund Dentsu UK in London. Honda’s new CR-V (compact SUV or crossover depending on your taste) is crucial to establishing the Japanese-owned ...

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Now Dentsu buys Montreal agency BOS

Dentsu has bought BOS, the independent Montreal-based agency founded in 1988, to bolster its French-language capabilities and Quebec credentials in Canada. The now-combined agency will operate as DentsuBos. Bob Shropshire, formerly Dentsu Canada’s CEO, has been made chairman of the ...

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Ogilvy in the US says no to Kraft’s ad revolution

Ogilvy & Mather has resigned Kraft’s Honey Maid crackers account after less than a year, citing disagreements over creative work. Knowing Ogilvy, part of WPP, money may have had something to do with it too. Kraft, currently preparing to split ...

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Can all-conquering Mcgarrybowen crack Europe as it takes over Dentsu agencies?

Mcgarrybowen was the US agency of the year in 2011, winning a string of big accounts with its no-nonsense old-style Madison Avenue approach to business. These included Bud Light, Burger King, Sears, United Continental and sone brands from Kraft. The ...

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