Tag Archives: mccann

McCann London under pressure already as £35m HTC hunts for launch agency

Taiwan-based mobile handset giant HTC is reported by Campaign to be holding a pitch for the launch of another new phone despite only appointing McCann London to handle its £35m account in February this year. The company is currently running ...

Read More »

Can McCanns make money out of its new neural network?

Say what you like (and we do) ad agencies are brilliant at coming up with clever wheezes, mostly for clients of course but sometimes for themselves. What they’re not so good at is making money out of the latter. Now ...

Read More »