Tag Archives: mccann melbourne

Cannes 2014: Ogilvy, which swept the board at last year’s Cannes Lions with over 100 of them (unseating BBDO as top network in the process) has got off to a flying a start with London’s Ogilvy One winning the Direct ...

I don’t think I would although, mercifully, I’m not an advertiser. But there does seem to be a groundswell of opinion that the Cannes Lions festival has lost its way – awarding nice bits of creativity (to be fair it ...

Metro Trains has won as almost as many Grand Prix as the number of dumb ways to die illustrated in its animated spot by McCann. The biggest winner at Cannes this year, it has picked up the Grand Prix in ...

Metro Trains’ Dumb Ways To Die from McCann Melbourne, everybody’s favourite to win the top Film Grand Prix (what the Cannes Lions used to be about) has started the big budget adfest (nearly £19m spent on entries apparently) by winning ...

Channel 4’s “Meet The Superhumans’ Paralympics campaign (left) by 4Creative (C4’s in-house agency) and Metro Trains’ ‘Dumb Ways To Die’ from McCann Melbourne won black pencils, the top prizes at the UK’s D&AD Awards last night. Both of these have ...

The Gunn Report has unveiled its annual sweepstake of Cannes Lions ‘Likelies’ and, as usual, it’s a pretty good selection. You click on an ad on the list here and off you go. You can bet against ads you don’t ...

McCann Melbourne’s much-lauded Dumb Ways To Die for the local Metro system landed the Best In Show gong at the One Show awards in New York. At this rate the bookies will stop taking bets on it cleaning up at ...

The big story of the past two weeks has been uber-successful New York (and Sydney and Auckland) agency Droga5’s decision to venture into further territories; initially London. But do such micro-networks really have a chance of succeeding? BBH tried it ...

This must be the biggest creative hit in McCann’s recent history, maybe ever. And a likely (unlikely) big award-winner over the next year. McCann Melbourne’s ‘Dumb Ways to Die’ for the Melbourne Metro has over 25m YouTube hits in just ...