Tag Archives: m&c saatchi

Bazeley bounces back at content outfit Hoot Comedy

Former M&C Saatchi UK CEO and Lean Mean Fighting Machine founder Tom Bazeley is returning to Hoot Comedy, a company he helped to found in 2012, as CEO. Bazeley sold his interest in Hoot when digital agency Lean Mean was ...

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M&C group motors on despite London agency travails

Who needs an advertising agency? Revenues rose by 26 per cent to £225m last year at M&C Saatchi group as it capitalised on higher digital spending and direct marketing even as its flagship ad agency – also M&C Saatchi – ...

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M&C and Found turn on the style for Peroni

Here’s a stylish new film for Peroni – or Peroni Nastro Azzuro to give the beer its full handle – featuring ‘master of taste’ Simone Caporale. From M&C Saatchi, directed by Found Studio’s Mike Sharpe. Found also provided the glossy ...

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Etihad ends ad deal with M&C Saatchi

It’s life in the trenches at M&C Saatchi these days and there’s been some more unwelcome news as United Arab Emirates carrier Etihad has ended its five year contract with the agency, reverting to digital and social agency Cheil and ...

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Surprising news from Nat West: “we are what we do”

There’ve been some very good ads this month – which we’ll round up in due course – but an awful lot of tosh too. Here’s Nat West (part of stricken RBS) telling us, courtesy of M&C Saatchi, that “We are ...

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M&C Saatchi fires parting shot in Referendum campaign

M&C Saatchi has fired its last shot for Britain Stronger in Europe as the EU Referendum looms, a poster saying, in effect, how brave are you feeling? You always expect fireworks from an M&C Saatchi political campaign, thanks to its ...

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Will M&C Saatchi’s counter-extremism campaign employ extreme measures?

Everybody seems to think that M&C Saatchi has won the home Office’s ‘counter-extremism’ account, worth a supposed £60m for ten campaigns a year. This sounds like the brief from hell but if M&C has indeed won it it represents an ...

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