Tag Archives: Matthew Freud

PR giant Weber Shandwick to challenge ad agencies with in-house creative department

Interpublic-owned Weber Shandwick, which claims to be the world’s biggest PR company, is entering the content game in London with the creation of what amounts to a 12-strong in-house creative department. The company, led by chairman Lord Chadlington (Peter Gummer ...

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Matthew Freud seals £40m buy-back deal from Publicis – but what’s the restless PR maven going to do next?

Well that’s the obvious question isn’t it? Matthew Freud has just forked out about £40m to buy back Publicis Groupe’s 50.1 per cent stake in his UK PR firm Freud Communications (the second time he’s extricated himself from a marcoms ...

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Blow for Freud Communications as Best Buy seeks PR repitch after just a year

Giant US electrical retailer Best Buy’s foray into the UK has not been an unalloyed success with the company cutting back its planned store expansion to concentrate on online sales. The UK launch is a joint venture with Carphone Warehouse ...

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