Matt Williams
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Advertisers
Matt Williams: what does it take to win the big ad awards – craft skill or best marketing idea?
I was asking a friend last week how work was going. This friend is a creative at one of the…
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Agencies
Matt Williams; what do Katie Price and Robin Wight have to do with YouTube’s teenie pioneers?
A couple of weeks back I gave some thoughts on how to get through the festival and conference season without…
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Ad Tech
Matt Williams: how to get the most out of the bewildering circus of events and awards
I’ve got a new job. It’s moved me a whole one floor down from the central Engine team to Partners…
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Advertisers
Matt Williams: why are so many TV show brand idents wasted opportunities?
If this were any other marketing website, I’d have probably used this space to write a piece with a headline…
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Ad Tech
Matt Williams: why we all need a start-up frame of mind
I loathe reading PR puff pieces that masquerade as thought-pieces or columns, so I’ll do my best here to avoid…
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Advertisers
Matt Williams: a lot of ‘content’ talk may be bullshit but customers actually like being informed and entertained
At least once a week I get someone look at my job description and say “so you’re a ‘Content Editor’,…
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News
Matt Williams: Super Bowl Snickers winner is a great campaign – but Canal+ is epic
Freddie Flintoff (a former cricketer) has a new show on Sky about fish and chips. That’s about as exciting as…
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Advertisers
Matt Williams: do Havas and M&C moves show that agencies are redefining what they want from leaders?
It’s been a fascinating week in the advertising industry, one where a lot of the focus has been on agencies…
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Advertisers
Matt Williams: Doritos’ crowd-sourced Super Bowl spots show why you need an ad agency
Last weekend I witnessed one of the great sporting match-ups. There was tension, drama, jaw-dropping athleticism, sloppy mistakes, last gasp…
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