Matt Williams
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Advertisers
Matt Williams: some uncomfortable home truths about football advertising
I’d heard about the new Sky Sports ad before I’d seen it. Which I guess is a very good start.…
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Agencies
Matt Williams: pointers to the future from Saatchi’s venerable New Directors Showcase
It’s no secret that each year we see agencies at Cannes try to outdo each other by bringing in bigger…
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Advertisers
Matt Williams: why Unilever’s The Foundry takes the CSR argument an important stage further
Inevitably, there’s a hell of a lot of talk here at Cannes about advertising for good. Maybe it’s people feeling…
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Advertisers
Matt Williams: who’s right about advertising and ‘big data’ – Professor Brian Cox or Sir John Hegarty?
“I don’t know who this Sir John Hegarty is – he might be very famous in your industry – but…
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Creative
Matt Williams: why brands need to work harder to make you spend more time with them
Time has been of the essence in Cannes – literally. Without doubt one of the key issues so far, people…
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Advertisers
Matt Williams: how Snapchat’s Evan Spiegel broke the rules but became a success
One thing everyone is excellent at here at Cannes is overanalysing things. Why did that award win over that one?…
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Advertisers
Matt Williams: Cannes – the calm before the storm
Matt Williams, head of content at Partners Andrew Aldridge, will be blogging from Cannes for MAA. Here he joins the…
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Advertisers
Matt Williams: eight sure-fire Cannes predictions
I was going to write a piece discussing the recent evolution of Cannes Lions, and the shifting perspectives and attitudes…
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Advertisers
Matt Williams: building a creative reputation isn’t rocket science but you have to get out there and do it
Sorry to start a column with a cliché, but they say it’s the little things in life that really make…
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