Tag Archives: manchester united

How can General Motors sponsor Manchester United and Liverpool?

It may have escaped the attention of General Motors executives (whose ranks now don’t include former CMO Joel Ewanick) but Manchester United and Liverpool are the two deadliest rivals in English football. Yet the company is proposing to sponsor both ...

Read More »

DHL and 180 Amsterdam deliver Man U to the world

Blimey, they’re in demand those Manchester United boys. No sooner has Chevrolet announced that it’s going to sponsor all the Man U bits apart from the shirts than up pops DHL to trumpet its role as the club’s ‘official logistics ...

Read More »