Tag Archives: manchester united

It may have escaped the attention of General Motors executives (whose ranks now don’t include former CMO Joel Ewanick) but Manchester United and Liverpool are the two deadliest rivals in English football. Yet the company is proposing to sponsor both ...

“He failed to meet the expectations that the company has for its employees,” said General Motors spokesman Greg Martin cryptically. That looks like being GM global marketing supremo Joel Ewanick’s epitaph. The marketing whirligig quit abruptly this weekend, after two ...

Blimey, they’re in demand those Manchester United boys. No sooner has Chevrolet announced that it’s going to sponsor all the Man U bits apart from the shirts than up pops DHL to trumpet its role as the club’s ‘official logistics ...

All is now revealed and General Motors is to sponsor lots of stuff to do with Manchester United, citing its 600m fans across the world, although it hasn’t supplanted shirt sponsors Aon. The deal gives GM brand Chevrolet the rights ...

Or some part of it anyway, as General Motors and Manchester United have scheduled a press conference in Shanghai tomorrow to announce a marketing deal. GM, you may recall, is based in Detroit and Man U is in, well, Manchester ...

Interesting to see that Jim Hytner – whose career has more switchbacks to it than the Mille Miglia – is once more emerging triumphant from the quicksand of a marketing career. Hytner (pictured) has just replaced long-serving Richard Beavan as ...

It’s a bad night for both Manchester United and Manchester City in the Champion’s League – Man U lost 2-1 to Swiss ‘no-hopers’ Basel and City beat Bayern Munich but failed to qualify for the knockout stages because Napoli beat ...

Manchester United, who like to be known as the ‘Red Devils,’ have signed yet another marketing deal, this time with Chilean wine brand Casillera del Diablo (geddit?). And star of the announcement ad is top devil himself, Wayne Rooney, who, ...

World rugby’s governing body the International Rugby board rules with an iron hand, far more so than football bodies FIFA and UEFA, but the success of the Rugby World Cup (in TV viewing terms if not necessarily the quality of ...