Tag Archives: maa

Adam & Eve wins Marketing magazine’s UK agency of the year

And you have to say the agency, a breakaway from RKCR/Y&R in 2007, deserves it after winning an impressive raft of new business including Fosters and new TV service YouView and showing it can handle big accounts with aplomb, most ...

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Euro RSCG is the biggest ad agency worldwide by number of global clients

For the fifth year in a row apparently, according to Ad Age’s latest Global Marketers report which adds up the numbers. Euro RSCG, which recently added Reckitt Benkiser’s new Durex and Scholl brands, handles 72 global accounts and works with ...

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Gio Compario and Aleksander Orlov demonstrate the enduring strength of TV advertising

The recent market performances of insurance brands comparethemarket.com and gocompare.com are a cheerful counter to all those gloomy predictions that the salami slicing of the internet, where in theory we can each be targeted individually with exactly what we’ve always ...

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BBC’s Mark Thompson says Panorama FIFA timing was production-driven coincidence

And if you believe that you’ll believe anything. BBC director general Mark Thompson told Sunday’s Andrew Marr Show that the reason the corporation’s Panorama FIFA programme, which essentially broadcast some warmed-over material about bribery that referred to events at least ...

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Rivals Zenith and Magna both predict strong worldwide ad growth in 2011

The big media agencies produce reports on global ad spending by the dozen these days and Publicis Groupe’s ZenithOptimedia and Interpublic’s Magna are both at it today, more or less agreeing on around five per cent growth worldwide with the ...

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Saatchi Cape Town aims to turn cleft palates into Smiles

In the UK we’re all familiar with ads for children around the world with cleft palates but, while the media space is big and impressive (some of it doubtless donated) the ads, while powerful lack the attraction and cut-through of ...

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Tiger Woods’ indiscretions cost Nike 105,000 balls – but it could have been worse says US business school

Academics at the Tepper School of Business at Carnegie Mellon University have estimated that the revelations of ace golfer Tiger Woods’ many infidelities cost Nike, his main sponsor, the loss of 105,000 golf ball sales. But it could have been ...

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