Tag Archives: lynx

Unilever’s Lynx (or Axe, depending on where you are in the world) is launching its first women’s line extension Attract for Her body spray, except it’s not really because it’s not be marketed specifically at women but they can buy ...

Lynx’s online campaign featuring glamour model Lucy Pinder was one of the own goals of the year, being (belatedly) banned by the UK’s Advertising Standards Authority. So now Lucy is appearing in a new film saying ‘sorry’ as she ruefully ...

It’s official: we, or rather our children, have been seeing far too much of Lucy Pinder’s cleavage, and it’s got to stop. That, in brief, is the judgement of our advertising regulator, the Advertising Standards Authority, on the latest Lynx ...

Well that’s what it sounds like as the ‘new’ variant for Lynx (known as Axe everywhere in the world apart from Australia, New Zealand, Ireland, South Africa, the UK and, for some reason, China) is called Lynx 2012 – The ...

There is indeed a music row of sorts going on over the sound track of Bartle Bogle Hegarty’s latest ‘Even angels will fall’ ad for Lynx. So the one now on YouTube (below) is silent. At the time of writing ...

This is from Lynx Australia (there’s another one from Lynx New Zealand showing the All Blacks winning). Actually it’s quite a good explanation of the often baffling rules of rugby, timed to coincide with the Rugby World Cup. And it’s ...

Well you’d expect it to be from Bartle Bogle Hegarty which handles Lynx/Axe worldwide for Unilever. But a report in Campaign says it was from Latin American agency PBA, which is a new one on me. Although the picture caption ...