Tag Archives: lucky generals

With Lucky generals you nearly always get an idea (most of which work) and its debut for The Gym Group has what might be a winner in ‘gymtimidation’ (bit of a mouthful obviously.) The premise being that going to the ...

Lucky Generals can always be relied upon to tel a story and it’s also pretty good at persuading some rather unlikely advertisers on to TV. None of this A1 nonsense from Andy Nairn and his crew. Latest is Symprove, which ...

Lucky Generals has done a pretty good job for Yorkshire Tea over the years (quite a lot of them by now) with some of the county’s stars happily making an appearance – Sean Bean for example. Bean’s exhortations to drink ...

Who’d be an ad agency? You spend all that time and money pitching for a prestige account, eventually (as in this case) the product is finally up in the air but the problems airlines and airports are having make the ...

If you want to try the creative big league you need Amazon on the client list. An exaggeration maybe but it sure helps to have reportedly the world’s biggest advertiser at $16.9bn to hand. What’s now a pretty longstanding relationship ...

As large parts of northern Europe (Belgium, Holland, Germany) disappear under flood tides (we had them in London earlier in the week) saving the dear old planet from the (supposed) effects of climate change is on more people’s minds. Less ...

Lucky Generals has won the Virgin Atlantic creative account, in years back one of the prize assignments for any UK creative agency. Lucky Generals reportedly pitched against Mother and Uncommon in a high level pitch, handled by Creativebrief. Virgin’s chief ...

Lucky Generals has done well out of gently sending up Yorkshire stereotypes in its work for Yorkshire Tea (a ranting Sean Bean was a bridge too far maybe) and here’s YT employee Craig launching plant-based Alpro’s speciality tea milk, named ...

A recurring theme in advertising is ‘simple,’ clearly it’s dawned on the serried ranks of CSOs that people are increasingly fed up with a world in which everything is complicated – even when it doesn’t need to be. This insight ...