Tag Archives: lucky generals

You can’t go far wrong with a Heath Robinson type device and Lucky Generals and its experience agency Wild Things have rigged one up for Yorkshire Tea’s new brand Biscuit Brew. 120 metres of biscuits orchestrated by “domino expert” Mathias ...

Lucky Generals has signed up diva-in-chief Mariah Carey for Hostelworld and, as you’d expect, they’re keen to get their money’s worth. So we have Mariah turning up at its “luxe” Barcelona outpost, complete with regulation NFL-sized team of flunkies. At ...

Some of us, of a certain vintage, are fond of remarking, in a mood of serious contemplation or in the pub, that the world would be completely shellacked if the internet went down for good or somebody nicked it. There’s ...

There’s no bigger brief in global advertising than a Super Bowl spot, so all credit to Lucky Generals for landing the task of creating this year’s Amazon blockbuster. With marketers reportedly paying $5m for 30 seconds of airtime in Sunday’s ...

There’ll probably be mixed feelings at Lucky Generals as it waves goodbye to Paddy Power after four years. The ever-controversial and, no doubt, demanding client is on its way to Chime-owned sports marketing agency CSM with WCRS also being hired ...

We all use Amazon but is it loveable? After all founder Jeff Bezos is now, according to some estimates, the world’s richest. He must be taking us, or someone else, for a ride somewhere mustn’t he? Lucky Generals is in ...

Lucky Generals partner Sara Tate, a former managing director at Mother, is to be the new CEO of TBWA London. At the same time Lucky Generals co-founder Helen Calcraft is to become CEO of TBWA Group in the UK. TBWA ...

It’s quite unusual to see an ad – actually on TV – for the first time and be curious about who did it and why. So that’s the first job done: it’s got your attention. This one from Funding Circle ...

First of all it looked as though Peter Souter was stepping down as chairman of TBWA in London but now, it seems, he isn’t – both versions according to Campaign. These things happen and Souter (above) is no doubt a ...