Tag Archives: lucky generals

Lucky Generals revisit ‘Cog’ for Yorkshire Tea

You can’t go far wrong with a Heath Robinson type device and Lucky Generals and its experience agency Wild Things have rigged one up for Yorkshire Tea’s new brand Biscuit Brew. 120 metres of biscuits orchestrated by “domino expert” Mathias ...

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Hostelworld maxes out on Mariah Carey

Lucky Generals has signed up diva-in-chief Mariah Carey for Hostelworld and, as you’d expect, they’re keen to get their money’s worth. So we have Mariah turning up at its “luxe” Barcelona outpost, complete with regulation NFL-sized team of flunkies. At ...

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Lucky Generals is a big Super Bowl winner too

Some of us, of a certain vintage, are fond of remarking, in a mood of serious contemplation or in the pub, that the world would be completely shellacked if the internet went down for good or somebody nicked it. There’s ...

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Amazon’s Alexa loses her voice in Lucky Generals Super Bowl spot: Gordon Ramsay and Anthony Hopkins take her place

There’s no bigger brief in global advertising than a Super Bowl spot, so all credit to Lucky Generals for landing the task of creating this year’s Amazon blockbuster. With marketers reportedly paying $5m for 30 seconds of airtime in Sunday’s ...

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Paddy Power departs Lucky Generals for Chime outfit

There’ll probably be mixed feelings at Lucky Generals as it waves goodbye to Paddy Power after four years. The ever-controversial and, no doubt, demanding client is on its way to Chime-owned sports marketing agency CSM with WCRS also being hired ...

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Lucky Generals delivers for Amazon ‘s new face at Christmas

We all use Amazon but is it loveable? After all founder Jeff Bezos is now, according to some estimates, the world’s richest. He must be taking us, or someone else, for a ride somewhere mustn’t he? Lucky Generals is in ...

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Lucky Generals bangs out a new tune for Funding Circle

It’s quite unusual to see an ad – actually on TV – for the first time and be curious about who did it and why. So that’s the first job done: it’s got your attention. This one from Funding Circle ...

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