Tag Archives: lucky generals

Lucky Generals names New York expeditionary force

A British agency trying to invade New York reminds you of one of those old British wartime films: the general shaking the plucky volunteers by the hand before they’re pushed out of the plane and he returns to the comforts ...

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Katie Lee installed as Lucky Generals’ first CEO

Lucky Generals has picked Katie Lee as its first CEO. Lee was one of Paul Lawson’s management team at Y&R before owner WPP merged it into VML and decided it didn’t need the Y&R trio: CEO Lawson, CCO Jon Burley ...

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Lucky Generals eyes New York expansion

Lucky Generals is reported to be planning its first international office in New York. The UK creative agency is majority-owned by Omnicom’s TBWA. Lucky Generals now has an impressive list of US and international companies on its books including Amazon ...

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Lucky Generals caps strong year with Co-op win

It’s been a good year for Lucky Generals with loads of work from Amazon and now the majority Omnicom owned agency has won Co-op Group. Co-op’s last major creative agency was Leo Burnett. Lucky Generals will handle Co-op’s food, funerals, ...

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Amazon plays it much too safe at Christmas

Here’s Amazon’s ‘Holidays’ ad from Lucky Generals, showing, er, lots of Amazon deliveries to the customary Christmas feel good backdrop. And that’s it. Given some of Amazon’s excellent recent efforts it’s a disappointment. A bit like AMV BBDO’s recent debut ...

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Lucky Generals sound a Christmas warning note for timeTo

TimeTo is set on removing harassment from the ad business, in this case a “handsy” client keen to get to get her (please note) mitts on a young account handler in a campaign using donated time and space from Lucky ...

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Lucky Generals revisit ‘Cog’ for Yorkshire Tea

You can’t go far wrong with a Heath Robinson type device and Lucky Generals and its experience agency Wild Things have rigged one up for Yorkshire Tea’s new brand Biscuit Brew. 120 metres of biscuits orchestrated by “domino expert” Mathias ...

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Hostelworld maxes out on Mariah Carey

Lucky Generals has signed up diva-in-chief Mariah Carey for Hostelworld and, as you’d expect, they’re keen to get their money’s worth. So we have Mariah turning up at its “luxe” Barcelona outpost, complete with regulation NFL-sized team of flunkies. At ...

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