Tag Archives: lucky generals

Lucky Generals goes local for Yorkshire Tea

TV advertising via Lucky Generals seems to be paying off for Yorkshire Tea as they’re doing plenty of it. Now they’re featuring “local heroes,” Sean Bean. And magician Dynamo, who hails from Bradford it seems. Think Dynamo has it (or ...

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Co-op PR strategy doesn’t help Lucky Generals debut

The Co-op’s moved its creative business to Lucky Generals and the agency’s debut campaign seeks to unite the Co-op’s three main strands of business: food, insurance and death, sorry funeral care. There are more ads for funerals in the nether ...

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Lucky Generals names New York expeditionary force

A British agency trying to invade New York reminds you of one of those old British wartime films: the general shaking the plucky volunteers by the hand before they’re pushed out of the plane and he returns to the comforts ...

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Katie Lee installed as Lucky Generals’ first CEO

Lucky Generals has picked Katie Lee as its first CEO. Lee was one of Paul Lawson’s management team at Y&R before owner WPP merged it into VML and decided it didn’t need the Y&R trio: CEO Lawson, CCO Jon Burley ...

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Lucky Generals eyes New York expansion

Lucky Generals is reported to be planning its first international office in New York. The UK creative agency is majority-owned by Omnicom’s TBWA. Lucky Generals now has an impressive list of US and international companies on its books including Amazon ...

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Lucky Generals caps strong year with Co-op win

It’s been a good year for Lucky Generals with loads of work from Amazon and now the majority Omnicom owned agency has won Co-op Group. Co-op’s last major creative agency was Leo Burnett. Lucky Generals will handle Co-op’s food, funerals, ...

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Amazon plays it much too safe at Christmas

Here’s Amazon’s ‘Holidays’ ad from Lucky Generals, showing, er, lots of Amazon deliveries to the customary Christmas feel good backdrop. And that’s it. Given some of Amazon’s excellent recent efforts it’s a disappointment. A bit like AMV BBDO’s recent debut ...

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