Tag Archives: london olympics 2012

Nike outclasses the Olympics brand police

For two weeks or so, Londoners are in for a real treat. They’re going to find out what it was like living in Stalinist Russia. The arrogant nomenklatura and apparatchiks lording it over everyone else – the ‘Zil’ limousine lanes ...

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Where are the ads that cut through Olympic overload?

I’d been out of the UK for 10 days, during which I had deliberately denied myself access to TV or newspapers. It was my tiny but heroic revolt against the usual 24/7 news bombardment. The minute I got back and ...

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Sorrell and the world’s biggest Olympic torch

Spotted in The Independent: First came Coca-Cola’s free sample bearers. Then the trotting Samsung flag distributors and the Lloyds TSB streamer wavers. And finally, with a broad smile as he bore the fiery symbol of sporting purity, came the millionaire ...

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Olympics stadium naming sell-off is bad news for new tenant West Ham United

London’s Olympics Park Legacy Committee, charged with ensuring that the various venues for the London Olympics next year don’t end up as landfill sites, is looking for a name sponsor for the three main Olympic arenas in Stratford, East London. ...

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Riots and tumbling stock markets are more than a PR problem – but that’s no help to the UK’s Cameron and Johnson

The two Old Etonians in charge of the UK’s capital city – prime minister David Cameron and London mayor Boris Johnson – have come scurrying back from holiday (Cameron from Tuscany, Boris from goodness knows where but there was probably ...

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Will Wenlock and Mandeville do the business for London 2012?

Well it’s all very clever and, based on a script by children’s author Michael Morpurgo, quite charming in the launch film. But will these two cyclops-type things do a good job in merchandising the 2012 Olympics Games in London? They’re ...

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