Tag Archives: Linus Karlsson

What will the new Swedish chef Matias Palm-Jensen do to McCann Erickson?

We’re not suggesting that Farfar founder Matias Palm-Jensen is a Muppet of course but McCann Erickson’s new chief innovation officer for Europe is surely likely to make as many waves as Jim Henson’s famous creation who baffled Kermit & Co. ...

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Interpublic is back in the game with decent results for 2010 – but what will CEO Michael Roth do next?

The world’s once mightiest marcoms group is still nowhere near challenging WPP, Omnicom and Publicis Groupe in the global marcoms stakes but Interpublic looks like it’s finally left the intensive care ward. It’s just reported net income (profit) of $281.2m ...

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HTC Europe appoints McCann – here’s the first big challenge for new creative director Linus Karlsson

HTC is the Taiwan maker of groovy mobile phones which has never got its marketing quite right, originally it was called Hi-Tech Corporation which might have played well in Taiwan but was less compelling elsewhere in the world. It supplies ...

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