Tag Archives: Linus Karlsson

Now $100m Applebee’s restaurants dumps McCann

Life really doesn’t get any better for Interpublic’s McCann Erickson and its bosses Nick Brien, head of McCann Worldgroup, and Linus Karlsson, chairman and CCO of both McCann New York and McCann London. Now Applebee’s Neighbourhood Grill & Bar has ...

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Another blow for McCann as Nescafe moves global ad account to Publicis

You can’t say it’s unexpected: Nestle recently moved its Nescafe account in the UK from McCann Erickson to Publicis and Publicis has always been Nestle’s favourite agency, not least through the close attention Publicis Groupe boss Maurice Levy has always ...

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More turbulence at McCann as US boss Robert LePlae leaves the agency

Former TBWA/Chiat Day executive Robert LePlae only joined McCann Erickson in 2009 but now he’s on his way as McCann Worldgroup boss Nick Brien’s cultural revolution at the giant Interpublic-owned agency continues. As North American president LePlae was responsible for ...

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New blow for McCann London as it loses Nescafe to Publicis

It hasn’t been particularly good year for McCann Erickson London as it’s lost phone maker HTC to Mother before it even had time to produce a campaign, Dulux, where it was minding the shop, to Bartle Bogle Hegarty and now ...

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Interpublic’s revival plan for Lowe targets biggest Aussie indie 303

Interpublic has clearly decided that its troubled Lowe & Partners is worth preserving despite all manner of ructions and disappointments – the reason is presumably Unilever which under CMO Keith Weed seems wedded to the agency – and it’s now ...

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Ad agencies face a miserable summer as staff pay penalty for cutbacks

London ad agencies have already taken a hit, with both Wieden+Kennedy and DDB dumping staff (among many others no doubt) and now New York’s finest are also suffering with Adweek reporting that McCann Erickson in New York is about to ...

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Linus Karlsson’s McCann loses £35m HTC to his former agency Mother

I don’t suppose former Mother US co-founder Linus Karlsson thought that reviving McCann Erickson in London and New York was going to be easy but he’s just received rude confirmation – Mother, the agency he left last year, has won ...

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McCann London under pressure already as £35m HTC hunts for launch agency

Taiwan-based mobile handset giant HTC is reported by Campaign to be holding a pitch for the launch of another new phone despite only appointing McCann London to handle its £35m account in February this year. The company is currently running ...

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