LG says its new G5 phone is “the first phone built for play,” not gaming as such but one that can connect various other devices – so-called ‘Friends’ – such as a VR headset and even a robot to make ...
Read More »LG unveils its big guns – two Scotts and a Neeson – for Super Bowl would-be blockbuster
“The future is staring back at you” opines Liam Neeson in this Super Bowl ad for LG’s G6 OLED 4K TV (couldn’t they have thought of something a bit pithier?). The screen is glass, it seems, and only an eighth ...
Read More »Halloween’s Silenced night
Never let it be said that MAA is too po-faced to enter into the spirit of the occasion. Here for your delight is the season’s spookiest Hallowe’en ad, as measured by YouTube hits (nearly 23 million). Produced by SuperHeroes for ...
Read More »LG heats up the kitchen in new Hill Holliday campaign
Here’s a new campaign for LG from Hill Holliday Boston, suggesting a more than warm relationship between a housewife (husband even comes home for lunch) and her domestic appliances. Hmm. More reliable than a pizza delivery boy, I suppose.
Read More »Welcome to this year’s Consumer Electronics Show – and a $70,000 ‘smartest’ TV from LG
We exaggerate: LG’s new curved screen telly, the smartest of smart TVs it seems, newly unveiled at the Consumer electronics Show in Las Vegas, actually costs $69,999. Who needs to save a dollar? LG is also offering a G Flex ...
Read More »BETC London brands Crossroads girls as Madams
When you think of Soho, London, what comes to mind? Some of civilisation’s oldest professions: such as advertising and, er, creative production services. Of course it does. And just to dispel any possible misunderstanding, BETC London have stamped an unforgettable ...
Read More »LG trumps Samsung’s S4 launch with copycat poster
Samsung launched its new iPhone-killer S4 phone in the US yesterday and may be slightly miffed that rival (well, not that serious a rival) LG tried to steal its thunder with a classic piece of ambush marketing. Marketers and the ...
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