Tag Archives: levis

2010 ends as it started for Bartle Bogle Hegarty with big Ebay loss

It certainly has been an annus horribilis for Bartle Bogle Hegarty and the year is going out in much the same vein with the agency’s resignation of the Ebay account, supposedly worth £22m. As with all such resignations it’s doubtful ...

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Denizen brand for Asia sounds like a clever idea from Levi’s

Whether it will work or not is another question of course but Levi’s decision to launch a new brand called Denizen in Asia looks like a rational way to approach shed loads of consumers who are immune to the appeal ...

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