Tag Archives: levis

JWT boss Bob Jeffrey quizzes Facebook sales chief Carolyn Everson

It’s hardly a Jeremy Paxman-style inquisition but it’s enterprising of JWT to invite various marketing mavens on to its new web product Worldmakers. At least they’ll respond to JWT’s call the next time the account’s up (or the first time, ...

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Facebook lures Levi’s Rebecca Van Dyck to head post-IPO marketing

The mighty Facebook dollar has struck again, this time by persuading Levi’s highly-regarded CMO Rebecca Van Dyck to head its marketing. Facebook is currently in the process of completing an IPO which will value the social network at up to ...

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London riots force Levi’s to postpone ‘go forth’ campaign rollout into UK

The current fashion for edgy, docmentary-style imagery is particularly popular at Wieden+Kennedy, for Nike and now for Levi’s in its global ‘go forth’ campaign, but sometimes reality has a habit of imitating art, if such it be. Levi’s has decided ...

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