Tag Archives: leo burnett

McDonald’s boss blames DDB and Burnett for sales flop

McDonald’s has just posted its first sales drop in nine years and so CEO Don Thompson (left) is threatening lead agencies DDB and Leo Burnett with all manner of horrors, including new agencies on the account or even losing their ...

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Leo Burnett UK launches ‘Little Farmers’ for McDonald’s – but the problem’s a bit closer to home

Leo Burnett UK has produced yet another nice perky ad for McDonald’s – this time calling on ‘little farmers’ – kids – to support McDonald’s because all its its free-range-this-and-that products come from Britain and Ireland (so are, presumably, free ...

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Leo Burnett saddles up for Chevy’s new Silverado – and stays on board

A recovering auto market is one of the drivers of the (relatively) renascent US economy. At the same time Americans are supposed to be switching to European-style fuel-efficient makes. Well some of them might be but most of them seem ...

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