Tag Archives: leo burnett

McDonald’s is last resort in new Leo Burnett ad

Here’s another accomplished Leo Burnett ad for McDonald’s; surely, along with VW, the UK’s most consistent advertiser. A nice set-up with ‘real’ people, a story and one of John Sebastian’s lovely songs. Isn’t a bit odd, though, that he only ...

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Weight Watchers departs McCann, Gallie quits Fallon UK, Burnett photo competition for breast cancer charity

***More not-so-good news for McCann in the US as it’s losing Weight Watchers, worth $150m, to Wieden+Kennedy. McCann New York boss Chris McDonald, recently escaped from the vale of tears that’s McCann London, announced the move today. Weight Watchers’ US ...

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Leo Burnett puts on down to earth style for McCafe

I always enjoy a new McDonald’s ad from Leo Burnett in London (rather more than visiting a McD it must be said) and here’s a nice play on ‘up-market – down to earth’ which, I guess, is what McDonald’s has ...

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Leo Burnett London redefines cute for Freeview

If I was thinking of blowing a few million to advertise in next year’s Super Bowl I’d be giving Leo Burnett in London a call. This year’s Bowl was a welter of cute puppies; it takes a bit more to ...

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Leo Burnett turns to heartless Henry for Crunchy Nut

Sighs of relief all round – an ad with no heart at all. In the latest instalment of Leo Burnett’s long-running series for Kellogg’s Crunchy Nut we have our two hapless ‘heroes’ accompanying Henry Vlll on a deer hunt – ...

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Leo Burnett hops on Isaiah’s Old Spice bandwagon

What’s all this? Handsome Old Spice hunk Isaiah Mustafa (sigh) is coming the UK to lead the search for the perfect British gentle-man, on behalf of brand owner Procter & Gamble, but he’s been hijacked by Leo Burnett? Mustafa fronted ...

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Havas London poaches Somers from Burnett as new MD

Havas in London has lured Leo Burnett head of account management Emily Somers as its new managing director, reporting to London CEO Russ Lidstone. Which seems quite sensible as Burnett has a formidable reputation in account management, keeping McDonald’s happy, ...

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Sprint’s decision to appoint Figliulo start-up shows the marcoms giants don’t have things all their own way

WPP’s Sir Martin Sorrell reckons there’ll be a big brain drain – talent fall-out – from Omnicom and Publicis Groupe when their mega-merger actually completes some time next year. This, he believes, will benefit the likes of WPP – presumably ...

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Giles Keeble: where would I work now?

Once upon a time, between agencies, I set up a consultancy I called ‘Idees sans Frontieres’. This followed on from my view, developed at Leo Burnett, that agencies should have the courage and conviction to recommend a solution that was ...

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