Tag Archives: leo burnett

Leo Burnett puts on down to earth style for McCafe

I always enjoy a new McDonald’s ad from Leo Burnett in London (rather more than visiting a McD it must be said) and here’s a nice play on ‘up-market – down to earth’ which, I guess, is what McDonald’s has ...

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Leo Burnett London redefines cute for Freeview

If I was thinking of blowing a few million to advertise in next year’s Super Bowl I’d be giving Leo Burnett in London a call. This year’s Bowl was a welter of cute puppies; it takes a bit more to ...

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Leo Burnett turns to heartless Henry for Crunchy Nut

Sighs of relief all round – an ad with no heart at all. In the latest instalment of Leo Burnett’s long-running series for Kellogg’s Crunchy Nut we have our two hapless ‘heroes’ accompanying Henry Vlll on a deer hunt – ...

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Leo Burnett hops on Isaiah’s Old Spice bandwagon

What’s all this? Handsome Old Spice hunk Isaiah Mustafa (sigh) is coming the UK to lead the search for the perfect British gentle-man, on behalf of brand owner Procter & Gamble, but he’s been hijacked by Leo Burnett? Mustafa fronted ...

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Havas London poaches Somers from Burnett as new MD

Havas in London has lured Leo Burnett head of account management Emily Somers as its new managing director, reporting to London CEO Russ Lidstone. Which seems quite sensible as Burnett has a formidable reputation in account management, keeping McDonald’s happy, ...

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Sprint’s decision to appoint Figliulo start-up shows the marcoms giants don’t have things all their own way

WPP’s Sir Martin Sorrell reckons there’ll be a big brain drain – talent fall-out – from Omnicom and Publicis Groupe when their mega-merger actually completes some time next year. This, he believes, will benefit the likes of WPP – presumably ...

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Giles Keeble: where would I work now?

Once upon a time, between agencies, I set up a consultancy I called ‘Idees sans Frontieres’. This followed on from my view, developed at Leo Burnett, that agencies should have the courage and conviction to recommend a solution that was ...

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McDonald’s boss blames DDB and Burnett for sales flop

McDonald’s has just posted its first sales drop in nine years and so CEO Don Thompson (left) is threatening lead agencies DDB and Leo Burnett with all manner of horrors, including new agencies on the account or even losing their ...

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