Tag Archives: leo burnett

Leo Burnett tries divorce counselling for P&G’s Rejoice

This branded content business is getting a bit out of hand. Leo Burnett in China is running a campaign, #ibelieveinloveagain, for P&G’s Rejoice shampoo (not that you’d know it from the film although the woman does have nice hair). Highlighting ...

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McDonald’s burger contest brings best out of Burnett

McDonald’s in the UK is taking a leaf out of Walkers’ book (or maybe it’s the other way round or a coincidence) by inviting fans to invent their own flavours/recipes in a competition. The Walkers ads with Gary Lineker (some ...

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McDonald’s turns 40 in the UK with more of the same

The top McDonald’s honchos in the US are currently agonising about the brand – not before time – and the fast food chain has appointed Leo Burnett, as opposed to agency of record DDB – to try to spruce things ...

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Leo Burnett wins McDonald’s rebrand task

Ad Age reports that Leo Burnett has won the task to refresh/rebrand McDonald’s (take your pick) promised recently by CEO Don Thompson. McDonald’s is suffering from falling sales inside and outside the US. Although Publicis Groupe-owned Burnett is McDonald’s’ main ...

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P&G’s Always tackles women, running and boobs

It’s amazing isn’t – close on 3000 years of supposed civilisation and we still (male-dominated society) can’t get to grips with women. Just bizarre. Anyway, brands are trying to do their bit – to sell their brands, obviously – and ...

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Leo Burnett’s Mark Tutssel: the trends and the ads that will be this year’s big winners at Cannes.

Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International Festival of Creativity, the global advertising industry’s most prestigious event of the year. With more than 84 per cent accuracy, ...

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