leo burnett
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Kraft Foods dumps Droga5 and Wieden+Kennedy
Kraft Foods, the so-called boring bit of the former Kraft food empire (after Mondelez was spun off with the snacks…
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Leo Burnett tries divorce counselling for P&G’s Rejoice
This branded content business is getting a bit out of hand. Leo Burnett in China is running a campaign, #ibelieveinloveagain,…
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Agencies
I cocked up admits Publicis boss Maurice Levy – but where does Omnicom’s failed suitor go from here?
Publicis Groupe boss Maurice Levy (left) has admitted that the failed $35bn merger attempt with Omnicom has derailed his company…
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Advertisers
McDonald’s burger contest brings best out of Burnett
McDonald’s in the UK is taking a leaf out of Walkers’ book (or maybe it’s the other way round or…
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Advertisers
Snickers Bites or Grand CLIO winner Always – which creative team did the best job?
This is good advertising, from BBDO New York for Snickers Bites. A not very interesting line extension brought to life…
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Advertisers
McDonald’s turns 40 in the UK with more of the same
The top McDonald’s honchos in the US are currently agonising about the brand – not before time – and the…
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Advertisers
Leo Burnett wins McDonald’s rebrand task
Ad Age reports that Leo Burnett has won the task to refresh/rebrand McDonald’s (take your pick) promised recently by CEO…
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News
P&G’s Always tackles women, running and boobs
It’s amazing isn’t – close on 3000 years of supposed civilisation and we still (male-dominated society) can’t get to grips…
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Advertisers
Leo Burnett’s Mark Tutssel: the trends and the ads that will be this year’s big winners at Cannes.
Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International…
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