Tag Archives: leo burnett

Kraft Foods, the so-called boring bit of the former Kraft food empire (after Mondelez was spun off with the snacks and Cadbury business) has taken the axe to its agency roster. According to Ad Age, Droga5, TBWA, The Martin Agency ...

This branded content business is getting a bit out of hand. Leo Burnett in China is running a campaign, #ibelieveinloveagain, for P&G’s Rejoice shampoo (not that you’d know it from the film although the woman does have nice hair). Highlighting ...

Publicis Groupe boss Maurice Levy (left) has admitted that the failed $35bn merger attempt with Omnicom has derailed his company as he announced just one per cent of organic growth in the third quarter of 2014. Revenue was €1.75bn, which ...

McDonald’s in the UK is taking a leaf out of Walkers’ book (or maybe it’s the other way round or a coincidence) by inviting fans to invent their own flavours/recipes in a competition. The Walkers ads with Gary Lineker (some ...

This is good advertising, from BBDO New York for Snickers Bites. A not very interesting line extension brought to life in thirty seconds, via a decent joke that doesn’t get in the way of the pitch. It won a Silver ...

The top McDonald’s honchos in the US are currently agonising about the brand – not before time – and the fast food chain has appointed Leo Burnett, as opposed to agency of record DDB – to try to spruce things ...

Ad Age reports that Leo Burnett has won the task to refresh/rebrand McDonald’s (take your pick) promised recently by CEO Don Thompson. McDonald’s is suffering from falling sales inside and outside the US. Although Publicis Groupe-owned Burnett is McDonald’s’ main ...

It’s amazing isn’t – close on 3000 years of supposed civilisation and we still (male-dominated society) can’t get to grips with women. Just bizarre. Anyway, brands are trying to do their bit – to sell their brands, obviously – and ...

Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International Festival of Creativity, the global advertising industry’s most prestigious event of the year. With more than 84 per cent accuracy, ...