Tag Archives: leo burnett

London’s FCB Inferno has pulled off a considerable coup by luring Giles Hedger, global chief strategy officer of Leo Burnett, to be its new CSO. He will also have a global role. Hedger (below) joined Burnett as group CSO in ...

Tom Bernardin is stepping down as CEO of Leo Burnett Worldwide to be replaced by Rich Stoddart (below), currently CEO of Leo B in North America. Stoddart, who joined the agency from Ford in 2005, will keep his North American ...

Overlooked this one in the Christmas rush but ‘Ice’ is a pretty brave effort from the Co-op and Leo Burnett, with a multicultural protagonist, un-festive setting and downbeat ‘sharing with others’ finish. Maybe too brave for the Co-op which is, ...

Adweek reckons this ad for the Spanish Lottery by Leo Burnett Madrid has out-tear jerked the Brits this Christmas, although there aren’t actually that many tear jerkers around. So let’s follow the fortunes of Justino, who spends most of his ...

I see from the creative agency billings table that Leo Burnett, admirably consistent as ever, is up there among a gaggle of agencies vying for second place behind all-conquering (in billings terms anyway) AMV BBDO. One reason must be McDonald’s’ ...

Overlooked this one, for some reason, the Freeview Play launch from Leo Burnett. Freeview Play offers things like on-demand and catch-up TV, usually associated with pay-TV services like Sky and Virgin (Grrr..). The point being that those of us who ...

McDonald’s’ UK advertising seems to be essaying a chirpier note of late, moving away from the more downbeat style where a Big Mac (or whatever) is depicted as a consolation for life’s trials. Which can suggest, of course, that only ...

Leo Burnett is busy basking in the glories of #LikeAGirl in Cannes (even more goodies to come surely) but they’ve been busy back at the ranch in London too, producing another of the agency’s slice of life vignettes for McDonald’s. ...

Thanks to George Parker for this, a new turn in Procter & Gamble’s award-winning Always campaign from Leo Burnett, this time in Mexico. Apparently some indigenous Mexicans don’t have words for bits of delicate female engineering, which makes diagnosing cervical ...