Tag Archives: leo burnett

FCB Inferno poaches Burnett’s global CSO Giles Hedger

London’s FCB Inferno has pulled off a considerable coup by luring Giles Hedger, global chief strategy officer of Leo Burnett, to be its new CSO. He will also have a global role. Hedger (below) joined Burnett as group CSO in ...

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Does this Loteria ad from Madrid out-emote the Brits?

Adweek reckons this ad for the Spanish Lottery by Leo Burnett Madrid has out-tear jerked the Brits this Christmas, although there aren’t actually that many tear jerkers around. So let’s follow the fortunes of Justino, who spends most of his ...

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McDonald’s and Leo Burnett set off on the long, long journey to Christmas

I see from the creative agency billings table that Leo Burnett, admirably consistent as ever, is up there among a gaggle of agencies vying for second place behind all-conquering (in billings terms anyway) AMV BBDO. One reason must be McDonald’s’ ...

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Leo Burnett turns on the style for Freeview Play launch

Overlooked this one, for some reason, the Freeview Play launch from Leo Burnett. Freeview Play offers things like on-demand and catch-up TV, usually associated with pay-TV services like Sky and Virgin (Grrr..). The point being that those of us who ...

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