Tag Archives: leo burnett

FCB Inferno poaches Burnett’s global CSO Giles Hedger

London’s FCB Inferno has pulled off a considerable coup by luring Giles Hedger, global chief strategy officer of Leo Burnett, to be its new CSO. He will also have a global role. Hedger (below) joined Burnett as group CSO in ...

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Does this Loteria ad from Madrid out-emote the Brits?

Adweek reckons this ad for the Spanish Lottery by Leo Burnett Madrid has out-tear jerked the Brits this Christmas, although there aren’t actually that many tear jerkers around. So let’s follow the fortunes of Justino, who spends most of his ...

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McDonald’s and Leo Burnett set off on the long, long journey to Christmas

I see from the creative agency billings table that Leo Burnett, admirably consistent as ever, is up there among a gaggle of agencies vying for second place behind all-conquering (in billings terms anyway) AMV BBDO. One reason must be McDonald’s’ ...

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Leo Burnett turns on the style for Freeview Play launch

Overlooked this one, for some reason, the Freeview Play launch from Leo Burnett. Freeview Play offers things like on-demand and catch-up TV, usually associated with pay-TV services like Sky and Virgin (Grrr..). The point being that those of us who ...

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Leo Burnett unveils new ‘Good Times’ for McDonald’s

Leo Burnett is busy basking in the glories of #LikeAGirl in Cannes (even more goodies to come surely) but they’ve been busy back at the ranch in London too, producing another of the agency’s slice of life vignettes for McDonald’s. ...

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Always goes down Mexico way for another winner

Thanks to George Parker for this, a new turn in Procter & Gamble’s award-winning Always campaign from Leo Burnett, this time in Mexico. Apparently some indigenous Mexicans don’t have words for bits of delicate female engineering, which makes diagnosing cervical ...

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