Tag Archives: leo burnett

Is there a new urgency at McDonald’s UK agency Leo Burnett? Leo B’s advertising for McD, this side of the pond anyway, has always been good although, sometimes, overly downbeat. Now though McDonald’s in the US has moved from Leo ...

Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s new We Are Unlimited and long-serving worldwide chairman Tom Bernardin is on his way although he’s staying as a consultant ...

We’re still waiting to see what McDonald’s’ groovy new data-driven DDB-dominated agency in the US looks like and curious to know what it’s going to be called. But Leo Burnett in the UK is still on the case and it’s ...

Sometimes think this site should be called More About Charity such is the incidence of good works. They do win lots of awards, of course. Now it’s Leo Burnett’s turn on behalf of End Youth Homelessness, a charity trying to ...

The Co-op reappointed Leo Burnett to its account following a pitch and here’s the first new campaign, plugging fairtrade products but without lots of shots of gloomy-looking South American farmers. In fact it’s perkier all round than the agency’s previous ...

McDonald’s has consolidated its US advertising into a new Omnicom entity, headed by DDB. Bad news for Leo Burnett in the US which had worked on the account for 35 years. Burnett in the UK has also handled McDonald’s for ...

There’s no holding Omnicom at the moment: fresh from taking the lead in so-called ‘Mediapalooza’ with its new entity Hearts & Science – new home for AT&T and Procter & Gamble media in the US – it’s now won all ...

General Motors now has two bespoke agencies in the US: Publicis Groupe’s Leo Burnett and DigitasLBi are merging in Detroit to form new unit Engage M-1 (named after a Detroit highway it seems). The two agencies work on General Motors’ ...

Leo Burnett has produced its annual Cannes Predictions, claiming a track record of 84 per cent for them. So you don’t need to go! The work was selected by Leo Burnett global CCO Mark Tutssel and is on the agency ...