Tag Archives: leo burnett

Leo Burnett North America puts media tech expert Swinand in charge

Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s new We Are Unlimited and long-serving worldwide chairman Tom Bernardin is on his way although he’s staying as a consultant ...

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McDonald’s goes universal in new UK poster campaign

We’re still waiting to see what McDonald’s’ groovy new data-driven DDB-dominated agency in the US looks like and curious to know what it’s going to be called. But Leo Burnett in the UK is still on the case and it’s ...

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Leo Burnett gets gritty for End Youth Homelessness

Sometimes think this site should be called More About Charity such is the incidence of good works. They do win lots of awards, of course. Now it’s Leo Burnett’s turn on behalf of End Youth Homelessness, a charity trying to ...

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Burnett reappears for Co-op as store ad wars crank up

The Co-op reappointed Leo Burnett to its account following a pitch and here’s the first new campaign, plugging fairtrade products but without lots of shots of gloomy-looking South American farmers. In fact it’s perkier all round than the agency’s previous ...

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