Tag Archives: leo burnett

Saatchi muscles in on Kellogg’s with sustainability win

Saatchi and Saatchi has won Kellogg’s sustainability strategy and activation plan across the EMEA region, the agency’s first Kellogg’s brief and an appointment which won’t have gone down particularly well with long-time Kellogg’s brand agency Leo Burnett. Quite what the ...

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Richard Wheatly plans flotation for Jazz FM

Former Leo Burnett head honcho Richard Wheatly has always had a thing about tiny radio station Jazz FM. Now he clearly believes he can make some serious money from it. oem software download His links with the station go back ...

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Is it time to give marketing back to ad agencies?

Kellogg’s UK marketing director Kevin Brennan seemed to be suggesting it wouldn’t be such a bad idea in his recent speech to the Media 360 conference. “In the 1970s JWT and Leo Burnett were basically our marketing department,” he observed ...

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