Tag Archives: leo burnett

The mighty McDonald’s, which seemed to have ridden out the recession as rivals Burger King and Pizza Hut struggled, has a nasty case of indigestion, posting its first monthly sales decline in nine years. First one to fall on her ...

We shouldn’t make too much of a Christmas ad but, when it’s a new agency producing a new line, then it does mean rather more. Earlier this year the Co-operative Society, a hangover from the 19th century when people up ...

Giles Keeble started as a rep (account man) at JWT before moving to BMP. There Stanley Pollitt told him that JWT’s Stephen King (the co-founder of account planning with Pollitt) had wanted him to become a planner. John Webster encouraged ...

The Foundry is Leo Burnett London’s agency-within-an-agency that employs the company’s bright young sparks on real clients – including P&G (gulp). But it seems to work and, so far, none of its clients seem to have departed. Is it possible ...

Less than two years after taking a cautious away from its Chicago heartland by opening an office in New York, Leo Burnett is opening another US office in Los Angeles to handle Samsung. LBLA will be led by creative Shannon ...

Remember when Sir Richard Branson stole the national flag for his own airline after British Airways said it didn’t want it any more? Well, there’s a similar golden opportunity beckoning for any cheeky entrepreneur working in the car hire sector. ...

Here’s a new spin on Girl Power. A girl hurtles to earth like a missile – heading straight for a primitive African township. Impact! But it’s a positive impact. Where she has crash-landed, houses, schools and hospitals spring up. The ...

In adland’s Olympics Wieden+Kennedy is way out in front so far in 2012, confirming once and for all that it can handle more than hip brands like Nike and Heineken (whose hipness is largely a W+K creation), with a growing ...

We’re all fed up with the Olympics already back here in rain-sodden Blighty. And come the weekend I won’t be able to drive the car down to the end of the road without being pounced on by a bunch of ...