Tag Archives: leo burnett

Leo Burnett’s Arc division (one of those funny bits in agencies that keeps a lower profile than its big brother but which probably makes more money) is running a bound-to-be controversial campaign for online English tuition service The Tutor Crowd. ...

Those masters of the 30-second commercial at Leo Burnett London have struck again – this time with a new addition, ‘aliens,’ to the Kellogg’s Crunchy Nut campaign. This one features alien hunters in search of Area 51 little men from ...

Top Publicis Groupe executive Mathias Emmerich (left) and the former CEO of Leo Burnett Greece Petros Venetis may be charged by Greek prosecutors over a €200m TV airtime broking deal that went disastrously wrong and led to the closure of ...

Leo Burnett in London continues to work small miracles for McDonald’s and now it’s moved on to fixing family relationships. This McD as social worker film has the young Kes-type hero coming to terms with his mum’s new boyfriend thanks ...

We’ve remarked recently on the spate of CTG (cradle-to-grave) ads occupying British screens and here’s the real thing for Co-operative Funeralcare from new Co-op agency Leo Burnett. The Co-op is the biggest purveyor of funeral services in the UK and ...

2012 may go down as the year when advertising tried to wrap consumers in an all-encompassing sticky embrace; not trying to sell them stuff (overtly anyway) but presenting themselves as a kind of life partner, cradle-to-grave marketing (or CTG) as ...

One of the more uncomfortable agency places to be this Christmas is Commonwealth, the new Detroit-based agency set up to handle Chevrolet by former General Motors global CMO Joel Ewanick, Ewanick departed in July, ostensibly over a bungled shirt sponsorship ...

Consumer goods giant Procter & Gamble is cutting nearly 6,000 non-manufacturing jobs with ‘overlapping’ marketers set to take more than their fair share (if fair is what it is). So far roughly 1,000 marketers have been shown the door. And ...

The mighty McDonald’s, which seemed to have ridden out the recession as rivals Burger King and Pizza Hut struggled, has a nasty case of indigestion, posting its first monthly sales decline in nine years. First one to fall on her ...