leo burnett
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More means less for Morrisons as it enters loyalty card imbroglio
The hell that is modern supermarket shopping in the UK is fuelled by two factors: automation-crazy management determined to get…
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McDonald’s breaks most marketing rules on ground of its own making
Leo Burnett’s advertising for McDonald’s has become such an institution that it doesn’t need to show food any more or…
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Leo Burnett debuts for Vodafone with ‘nation’s network’ – not another one?
Vodafone has a new creative agency in Leo Burnett and a new brand platform (don’t we all darling?), “the nation’s…
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McDonald’s signs ‘pre-nug’ agreement for McNuggets fans
Must be something in the, er, nuggets. Leo Burnett and McDonald’s are becoming very adept at ads that isolate an…
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Leo Burnett continues winning run with Vodafone victory
Leo Burnett has won Vodafone after a protracted shoot-out against McCann. The business was formerly with WPP’s Ogilvy. The win…
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Leo Burnett’s Chaka Sobhani in surprise switch to top DDB international role
It’s been a pretty stellar year for Leo Burnett, in the UK at least, but this is what it didn’t…
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Morrisons takes gloves off for Christmas
If there’s a theme in this year’s big Christmas ads it’s ‘feelgood factor’ coupled with that old standby a groaning…
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Confused.com goes to Leo Burnett
Price comparison site Confused.com has chosen Publicis’ Leo Burnett as its new creative agency. Burnett beat adam&eveDDB in a two-way…
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Another textbook example of advertising from McDonald’s and Leo Burnett
McDonald’s has a new loyalty programme – MyMcDonald’s Rewards -and a new UK campaign from Leo Burnett – ‘More Rewarding…
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