Tag Archives: leo burnett

Are Aussies unduly fixated by their nether regions? Seem to recall a string of ads aimed at improving matters down there. Here’s another for Bonds X-Temp, aimed at cooling you down when temperatures rise. From Leo Burnett Melbourne. Deserves a ...

Coors Light has abandoned the mountain tops (mostly) to become the “official beer of done wearing a bra” as it strives to attract younger drinkers (female in this case, obviously) who are more likely to dive into the chardonnay as ...

Samsung is venturing into Nike ‘Dream Crazy’ territory with ‘Do What You Can’t,’ in this instance from Leo Burnett Israel. But isn’t this already becoming something of a cliche? And won’t people get a bit fed up of seeing others ...

Here’s a viral ad success story from China, poking fun at customers: surely not? Actually it’s from Taiwan for national carrier China Airlines, courtesy of Leo Burnett, and the Chinese language version has over six million YouTube views. Which tells ...

US creative high flyer Liz Taylor is the new CCO of Leo Burnett Worldwide (based in Chicago) and, just as significantly, US creative lead of owner Publicis Communications. Publicis Communications’ global CCO is Nick Law who joined a couple of ...

London’s game of CEO musical chairs has taken an interesting twist with former Ogilvy CEO Charlie Rudd rejoining his old boss Annette King at Publicis Groupe – helming Leo Burnett and Fallon – while former CEO of those two Gareth ...

Is Publicis on the way back? It says Q3 organic revenues grew by 1.3 per cent allowing for currency fluctuations and accounting changes with good growth in Europe and a tiny move forward in North America. The US has been ...

Big winners in adland spawn eager imitators and P&G’s ‘It’s a Tide Ad’ from Saatchi New York with actor David Harbour was the big winner at Cannes. Which doesn’t seem to have gone unnoticed at Leo Burnett which has signed ...

For decades now Leo Burnett has been skilfully walking a line for McDonald’s: presenting the somewhat soulless burger giant in a very British way; an Ealing comedy without the public school accents. Helped by the fact that McDonald’s spends a ...