Tag Archives: leo burnett

Leo Burnett hunts down the flat white for McDonald’s

For decades now Leo Burnett has been skilfully walking a line for McDonald’s: presenting the somewhat soulless burger giant in a very British way; an Ealing comedy without the public school accents. Helped by the fact that McDonald’s spends a ...

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Publicis groups all US creative agencies together

Sir Martin Sorrell may say that he wants WPP to behave more like “one company” but his rivals seem to be getting there ahead of him. According to Adweek Publicis has confirmed that it is moving all its agencies – ...

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Samsung launches death-defying wireless phone charger

Samsung’s wireless phone charger sounds a good idea and it’s skilfully brought to life by Leo Burnett Chicago in this new ad. The fact that most of the people in it are clearly muppets is probably inevitable – that’s phones ...

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New-style Leo Burnett London has dramatic new look

It’s all change of Leo Burnett London with a new CEO in Gareth Collins from Fallon, a lively new creative director in Chaka Sobhani and the new role of Fallon’s latest foster parent. Now the agency has produced a new ...

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Burnett’s Sobhani reveals new creative influx

Leo Burnett London seems to sail on in its stately way – something of a miracle in today’s stormy seas – but all of a sudden there are lots of new faces including new CEO Gareth Collins from Fallon – ...

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McDonald’s picks Leo Burnett London for global sports

McDonald’s, which moved its massive US ad account into DDB’s new We Are Unlimited operation last year, has given Leo Burnett London a big vote of confidence by appointing it to handle its global sports sponsorship activity. McDonald’s recently ended ...

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McDonald’s gets real for (imaginary) summer

After the spot of bother with its ‘Bereavement’ ad (below) – a rare misjudgement – McDonald’s and Leo Burnett are back on the case for this McCafe ad hymning the imaginary delights of summer (just as the weather’s turned and ...

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