Tag Archives: leo burnett

Burger King wins most of the ad plaudits these days for its various turns on guerilla marketing but good old McDonald’s sticks to its last – at least in the UK where it emerged as the second biggest traditional advertiser ...

A reminder to eat only seasonal vegetables from a health foundation is not, on the face of it, a likely spur to manic creativity. But the Thai Health Promotion Foundation and agency Leo Burnett have certainly turned that on its ...

One of the disconcerting factors about late capitalism in developed markets is the incidence of food banks and the like, visible proof that some people don’t have enough to eat. You see them in the UK and now this ad ...

Are Aussies unduly fixated by their nether regions? Seem to recall a string of ads aimed at improving matters down there. Here’s another for Bonds X-Temp, aimed at cooling you down when temperatures rise. From Leo Burnett Melbourne. Deserves a ...

Coors Light has abandoned the mountain tops (mostly) to become the “official beer of done wearing a bra” as it strives to attract younger drinkers (female in this case, obviously) who are more likely to dive into the chardonnay as ...

Samsung is venturing into Nike ‘Dream Crazy’ territory with ‘Do What You Can’t,’ in this instance from Leo Burnett Israel. But isn’t this already becoming something of a cliche? And won’t people get a bit fed up of seeing others ...

Here’s a viral ad success story from China, poking fun at customers: surely not? Actually it’s from Taiwan for national carrier China Airlines, courtesy of Leo Burnett, and the Chinese language version has over six million YouTube views. Which tells ...

US creative high flyer Liz Taylor is the new CCO of Leo Burnett Worldwide (based in Chicago) and, just as significantly, US creative lead of owner Publicis Communications. Publicis Communications’ global CCO is Nick Law who joined a couple of ...

London’s game of CEO musical chairs has taken an interesting twist with former Ogilvy CEO Charlie Rudd rejoining his old boss Annette King at Publicis Groupe – helming Leo Burnett and Fallon – while former CEO of those two Gareth ...