leo burnett
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Can Kellogg’s’ Cornelius rival KFC’s swagger?
Those damned chickens are everywhere it seems: KFC’s contemporary reincarnation by Mother (not a Colonel in sight) has won won…
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Publicis Groupe in the jobs vanguard as Leo Burnett closes GM outpost
It’s that time of year when HR departments dust off their scalpels and try to make the numbers fit. Which…
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B&Q drops Uncommon for Leo Burnett
Another big UK creative account switch this week following Direct Line’s abandoning of Saatchi & Saatchi and House 337. B&Q…
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More means less for Morrisons as it enters loyalty card imbroglio
The hell that is modern supermarket shopping in the UK is fuelled by two factors: automation-crazy management determined to get…
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McDonald’s breaks most marketing rules on ground of its own making
Leo Burnett’s advertising for McDonald’s has become such an institution that it doesn’t need to show food any more or…
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Leo Burnett debuts for Vodafone with ‘nation’s network’ – not another one?
Vodafone has a new creative agency in Leo Burnett and a new brand platform (don’t we all darling?), “the nation’s…
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McDonald’s signs ‘pre-nug’ agreement for McNuggets fans
Must be something in the, er, nuggets. Leo Burnett and McDonald’s are becoming very adept at ads that isolate an…
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Leo Burnett continues winning run with Vodafone victory
Leo Burnett has won Vodafone after a protracted shoot-out against McCann. The business was formerly with WPP’s Ogilvy. The win…
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Leo Burnett’s Chaka Sobhani in surprise switch to top DDB international role
It’s been a pretty stellar year for Leo Burnett, in the UK at least, but this is what it didn’t…
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