Tag Archives: leo burnett

McDonald’s has a new loyalty programme – MyMcDonald’s Rewards -and a new UK campaign from Leo Burnett – ‘More Rewarding McDonald’s Moments’ – to go with it. Funny how these things tend to follow price increases (McD’s cheapest burger has ...

Publicis Groupe has deepened its relationship with PepsiCo with its Leo Burnett winning the food and beverages giant in India. Leo B will handle creative and digital for all PepsiCo brands in the country following a multi-agency pitch. Last year ...

There seems to be a round of musical chairs currently in the ranks of big creative agencies: last week Chaka Sobhani replaced Liz Taylor as global CCO of Publicis-owned Leo Burnett. What had happened to Ms Taylor (below), there for ...

Leo Burnett London CCO Chaka Sobhani (below) has received a well-earned elevation, to global CCO of the Publicis-owned agency worldwide. Liz Taylor is leaving the Leo Burnett post after just two years. The Publicis Groupe creative agencies in London – ...

Premier Inn has obviously had a hard time of it in the pandemic but now it’s back with Leo Burnett’s debut – ‘from booking to bed – rest easy.’ With Lenny Henry, who figured in most Premier Inn campaigns in ...

It’s the BBC’s charity fundraiser Red Nose Day tonight and Leo Burnett has been selected to carry the torch into 2022, building on the event’s “Funny is Power” platform. Comic Relief head of marketing and media Jo Cullen says: “The ...

Leo Burnett London has beaten incumbent VMLY&R London, Fold7 and TBWA\London to the TUI pan-European creative account. Anglo-German TUI claims to be the world’s biggest travel and tourism business although, like its peers, it’s had a gruesome 2020, reporting a ...

The UK’s podgy PM, although a noted libertarian himself, seems to have acquired a taste for lecturing us all. We’re forced to wear face masks in shops and now Boris Johnson is trying to ban ads for HFSS products (high ...

Some long-running reviews are limping to a conclusion and Premier Inn, the main item in Whitbread’s portfolio now that it’s sold Costa coffee to Coca-Cola, has plumped for Leo Burnett after a long search. Premier Inn split with Lucky Generals ...