Premier Inn has obviously had a hard time of it in the pandemic but now it’s back with Leo Burnett’s debut – ‘from booking to bed – rest easy.’ With Lenny Henry, who figured in most Premier Inn campaigns in ...
Read More »Leo Burnett wins Comic Relief 2022 Red Nose Day
It’s the BBC’s charity fundraiser Red Nose Day tonight and Leo Burnett has been selected to carry the torch into 2022, building on the event’s “Funny is Power” platform. Comic Relief head of marketing and media Jo Cullen says: “The ...
Read More »TUI awards pan-European creative account to Leo Burnett
Leo Burnett London has beaten incumbent VMLY&R London, Fold7 and TBWA\London to the TUI pan-European creative account. Anglo-German TUI claims to be the world’s biggest travel and tourism business although, like its peers, it’s had a gruesome 2020, reporting a ...
Read More »Thais add punch to public health message with crazy campaign by Leo Burnett
The UK’s podgy PM, although a noted libertarian himself, seems to have acquired a taste for lecturing us all. We’re forced to wear face masks in shops and now Boris Johnson is trying to ban ads for HFSS products (high ...
Read More »Long-running Premier Inn review ends at Leo Burnett
Some long-running reviews are limping to a conclusion and Premier Inn, the main item in Whitbread’s portfolio now that it’s sold Costa coffee to Coca-Cola, has plumped for Leo Burnett after a long search. Premier Inn split with Lucky Generals ...
Read More »McDonald’s UK hymns ‘invisible’ night workers
Burger King wins most of the ad plaudits these days for its various turns on guerilla marketing but good old McDonald’s sticks to its last – at least in the UK where it emerged as the second biggest traditional advertiser ...
Read More »Eat your greens Thai style – if you’re brave enough
A reminder to eat only seasonal vegetables from a health foundation is not, on the face of it, a likely spur to manic creativity. But the Thai Health Promotion Foundation and agency Leo Burnett have certainly turned that on its ...
Read More »Leo Burnett deploys hard-hitting AI for Hunger in America
One of the disconcerting factors about late capitalism in developed markets is the incidence of food banks and the like, visible proof that some people don’t have enough to eat. You see them in the UK and now this ad ...
Read More »Bonds and Leo Burnett highlight global warming need – cooler balls
Are Aussies unduly fixated by their nether regions? Seem to recall a string of ads aimed at improving matters down there. Here’s another for Bonds X-Temp, aimed at cooling you down when temperatures rise. From Leo Burnett Melbourne. Deserves a ...
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