Tag Archives: leo burnett

Big winners in adland spawn eager imitators and P&G’s ‘It’s a Tide Ad’ from Saatchi New York with actor David Harbour was the big winner at Cannes. Which doesn’t seem to have gone unnoticed at Leo Burnett which has signed ...

For decades now Leo Burnett has been skilfully walking a line for McDonald’s: presenting the somewhat soulless burger giant in a very British way; an Ealing comedy without the public school accents. Helped by the fact that McDonald’s spends a ...

McDonald’s is celebrating 50 years of the Big Mac with the even bigger Grand Big Mac (which will doubtless cause a kerfuffle in certain places) with a series of global ads including this for the UK from Leo Burnett. McDonald’s ...

Sir Martin Sorrell may say that he wants WPP to behave more like “one company” but his rivals seem to be getting there ahead of him. According to Adweek Publicis has confirmed that it is moving all its agencies – ...

Samsung’s wireless phone charger sounds a good idea and it’s skilfully brought to life by Leo Burnett Chicago in this new ad. The fact that most of the people in it are clearly muppets is probably inevitable – that’s phones ...

It’s all change of Leo Burnett London with a new CEO in Gareth Collins from Fallon, a lively new creative director in Chaka Sobhani and the new role of Fallon’s latest foster parent. Now the agency has produced a new ...

Leo Burnett London seems to sail on in its stately way – something of a miracle in today’s stormy seas – but all of a sudden there are lots of new faces including new CEO Gareth Collins from Fallon – ...

McDonald’s, which moved its massive US ad account into DDB’s new We Are Unlimited operation last year, has given Leo Burnett London a big vote of confidence by appointing it to handle its global sports sponsorship activity. McDonald’s recently ended ...

After the spot of bother with its ‘Bereavement’ ad (below) – a rare misjudgement – McDonald’s and Leo Burnett are back on the case for this McCafe ad hymning the imaginary delights of summer (just as the weather’s turned and ...