McDonald’s has a new loyalty programme – MyMcDonald’s Rewards -and a new UK campaign from Leo Burnett – ‘More Rewarding McDonald’s Moments’ – to go with it. Funny how these things tend to follow price increases (McD’s cheapest burger has ...
Read More »Leo Burnett scoops PepsiCo India creative and digital
Publicis Groupe has deepened its relationship with PepsiCo with its Leo Burnett winning the food and beverages giant in India. Leo B will handle creative and digital for all PepsiCo brands in the country following a multi-agency pitch. Last year ...
Read More »Global CCO musical chairs: now FCB’s Liz Taylor is going back to Ogilvy
There seems to be a round of musical chairs currently in the ranks of big creative agencies: last week Chaka Sobhani replaced Liz Taylor as global CCO of Publicis-owned Leo Burnett. What had happened to Ms Taylor (below), there for ...
Read More »Chaka Sobhani wins top global creative role at Leo Burnett
Leo Burnett London CCO Chaka Sobhani (below) has received a well-earned elevation, to global CCO of the Publicis-owned agency worldwide. Liz Taylor is leaving the Leo Burnett post after just two years. The Publicis Groupe creative agencies in London – ...
Read More »Premier Inn returns with Leo Burnett and (less) Lenny Henry
Premier Inn has obviously had a hard time of it in the pandemic but now it’s back with Leo Burnett’s debut – ‘from booking to bed – rest easy.’ With Lenny Henry, who figured in most Premier Inn campaigns in ...
Read More »Leo Burnett wins Comic Relief 2022 Red Nose Day
It’s the BBC’s charity fundraiser Red Nose Day tonight and Leo Burnett has been selected to carry the torch into 2022, building on the event’s “Funny is Power” platform. Comic Relief head of marketing and media Jo Cullen says: “The ...
Read More »TUI awards pan-European creative account to Leo Burnett
Leo Burnett London has beaten incumbent VMLY&R London, Fold7 and TBWA\London to the TUI pan-European creative account. Anglo-German TUI claims to be the world’s biggest travel and tourism business although, like its peers, it’s had a gruesome 2020, reporting a ...
Read More »Thais add punch to public health message with crazy campaign by Leo Burnett
The UK’s podgy PM, although a noted libertarian himself, seems to have acquired a taste for lecturing us all. We’re forced to wear face masks in shops and now Boris Johnson is trying to ban ads for HFSS products (high ...
Read More »Long-running Premier Inn review ends at Leo Burnett
Some long-running reviews are limping to a conclusion and Premier Inn, the main item in Whitbread’s portfolio now that it’s sold Costa coffee to Coca-Cola, has plumped for Leo Burnett after a long search. Premier Inn split with Lucky Generals ...
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