Former Kinetic boss has shaken up the out of home buying business no end by winning huge chunks of business for his UK indie Talon. Biggest client is Omnicom’s OMG; next big one might be one of Publicis Groupe’s Starcom ...
Read More »Now former Kinetic direct client specialist James Copley joins Eric Newnham’s Talon as number two
Former Kinetic chief operating officer James Copley (left) has rejoined his long-time colleague Eric Newnham at new outdoor media buying contender Talon. Copley will be managing partner, effectively number two to majority shareholder Newnham. At Kinetic Copley was noted for ...
Read More »Leading UK media shop the7stars set to join exodus to new outdoor contender Talon
Former Kinetic worldwide boss Eric Newnham (left) is shaking up the UK out of home buying industry in a way it hasn’t seen for years: now leading UK media independent the7stars is set to join the rush to Newnham’s new ...
Read More »Havas Media and Walker Media set to follow OMG into new UK outdoor contender Talon
The London media world is agog with speculation about what will former Kinetic boss Eric Newnham (left) and his out of home buying company Talon do next? Latest is that Talon is about to follow its win of the £150m ...
Read More »Watch out Eric Newnham and Talon – Posterscope is plotting your downfall!
This video has surfaced on YouTube purporting to describe the reaction of Dentsu-owned Postercope to Talon’s win of OMG’s humungous UK outdoor buying business – £150m or so. Dentsu bought media-buying independent Aegis for £3.2m last year and Posterscope, its ...
Read More »Eric Newnham’s new outdoor outfit Talon hits the big time with £150m Omnicom media win
We predicted that former Kinetic boss Eric Newnham (left) would set up a real third force in UK (and maybe worldwide) out of home media planning and buying when he bought a majority stake in UK minnow Talon – and ...
Read More »WPP launches OOH trading exchange SN:Xchange
We’re all pretty familiar with online ad trading exchanges (we know they’re out there anyway) and now WPP’s Kinetic, which claims to be the world’s biggest out of home media buyer, is launching ‘SN:Xchange’ (where do they get these bloody ...
Read More »CBS confirms plans to sell outdoor business outside the US – will WPP’s Kinetic be a buyer?
CBS CEO Leslie Moonves (pictured) has confirmed that he wants to offload its outdoor business outside the US (including the UK) while it plans to turn itself into a REIT, essentially a property investment company, in its home market. REITs ...
Read More »Forward joins Tenth Avenue’s out of home empire – as the in-home bit of out of home?
One-time customer publishing company Forward, which now dubs itself a content marketing agency, has been rolled into WPP’s Tenth Avenue out of home behemoth. Tenth Avenue (it now calls itself tenthavenue but we’re sticking up for grammar today) is a ...
Read More »