Tag Archives: kevin roberts

WPP’s Sir Martin Sorrell outlines his next steps to world domination

WPP CEO, head of the world’s biggest marcoms group, has given a fascinating interview to Brand Republic’s Arif Durrani in which he outlines the group’s strategy and what he thinks of his competitors (apparently Interpublic’s HR director, whoever that may ...

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Saatchi muscles in on Kellogg’s with sustainability win

Saatchi and Saatchi has won Kellogg’s sustainability strategy and activation plan across the EMEA region, the agency’s first Kellogg’s brief and an appointment which won’t have gone down particularly well with long-time Kellogg’s brand agency Leo Burnett. Quite what the ...

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